A location of European Wax Center is taking over the storefront on Seventh Avenue between Second and Third Streets long occupied by L&O Cleaners, and they've certainly found an eye-catching way to introduce themselves to the neighborhood.
The front windows have been papered over with a close-up photo of a woman's crotch as well as a shot of a topless woman's (tan line-free) back. The tagline proclaims that "luxurious waxing is now for everyone."
European Wax Center has nearly 600 locations, with 16 in New York City. The "in your face" approach is apparently working for them.