O Live Brooklyn, an artisanal olive oil and balsamic vinegar shop, opened as expected over the weekend on 5th Avenue between Douglass and Baltic, in the space last occupied by E Lingerie. It specializes in literally just that: super-premium oil in flavors including blood orange, harissa, butter, tuscan herb, and wild herb and sage, and balsamic flavors like black fig, blackberry ginger, strawberry, cinnamon pear, and vanilla. Other offerings include white balsamic vinegar, salts and peppers, and household items made from olive wood.
The first location opened near the Williamsburg Bridge in 2012 and has been doing quite well, and there's no other shop in the city that's selling literally dozens of high-grade oils and vinegars. With all the offerings proudly displayed, it's also a hands-on museum of sorts; you're welcomed to sample as many as you like.
if the Williamsburg shop (and the online store) are any indication, then this is a business plan that works. While the offerings are certainly luxury items, there are most likely enough curious food-lovers in the area to sustain it.