Tuesday, March 1, 2011 at 12:09PM
It was first reported here a couple weeks ago that Culture: An American Yogurt Company would be taking over the space last occupied by boutique Serene Rose, on Fifth Avenue between Third and Fourth Streets. Yesterday one of the owners, Jenny Ammirati, was kind enough to tell me about what's to come.
"We'll be selling thick-strained, Greek-style yogurt, made in house from hormone and antibiotic free milk from upstate," says Jenny, who studied to be a pastry chef at the ICE and will run the shop with her husband, Gino, who has a background in finance. "All our yogurt will also be made into frozen yogurt, and we'll have some great toppings for it," she said. "We're hoping to have a drinkable yogurt, too."
During Jenny's externship at Thomas Keller's Bouchon Bakery, she and Gino started tinkering around with yogurt at home, and realized that their artisanal product was good enough to sell and that nobody else appeared to be doing what they were. "If you go to most of these frozen yogurt shops, a lot of them use powdered yogurt bases," she said. "Not only are we making the yogurt in house, we're using really high-quality ingredients."
They hope to open within a month, and will also sell tea, coffee, and yogurt-based baked goods.