Checking In on The Fifth Avenue Key Food
Wednesday, January 18, 2012 at 12:59PM 
It's been a couple months since we last dropped by the Key Food franchise that's been in the works on the corner of Fifth Avenue and 12th Street, where the OTB used to be. Construction seems it be moving along nicely.
The space, which will eventually be home to the neighborhood's second outpost of Jo, Brian, and Joseph's Key Food (the same as the branch that's on Flatbush near Sterling), is wide open to allow for as much shelf space as possible, and it looks like the exterior has gotten some brickwork. An owner told me that when it opens it'll have a "gourmet" twist to compensate for the lack of space, but all the staples will be available as well.
Under Construction in
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Reader Comments (13)
This is going to be such a tiny spot for a market. Will be interesting to see what they will have in stock
agree about the size, its not going to be bigger than a lot of bodegas. it should be interesting attempting to shop there.
Filthy block.
Give me a Bohack anyday.
How is this a filthy block? It's getting a brand new gourmet market, a new upscale baby store, an english pub where puppets was, and a new avon store just opened last year. The entire block is in the midst of transitioning from diverse and useful to total yuppie-dom. Is anything but the latter considered to be filthy in your eyes?
Some of you aren't understanding how deep this building goes. What you see in this photo is about half the store. It's really much much larger than a bodega. It's probably just a little smaller than their store on Flatbush.
....and their store on Flatbush isn't that great. I'll take the real 5th Ave. Key Food any day or, better yet, work my Coop shift.
Totally don't get why I would choose to shop her with C Town around the corner but curious enough to check it out once when it opens.
Will this be another store on the Ave that sells shit for twice the price?
Agreed. Like I said a couple of months ago, CTown and Emporium are both within a few blocks of this place. They should have moved into the Blockbuster/Ricky's space in between 14th and 15th.
Emporium was just busted for selling a ton of stuff that had expired, but they put new dates on the stuff and resold it.
No thanks. I require higher standards for the places where i'm buying things i put in my body.
While I love the inventory that CTown offers I often just don't want to stand in those lines just to buy a few rolls of toilet paper or a bar of soap. Smaller markets are needed.
the awning went up a few weeks ago, but they just put up the main signs yesterday - HIDEOUS! the owners' names are bigger than the word "market".