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Thursday
Jan052012

Comida Says Farewell

The most famous "cursed" corner in the neighborhood has claimed its latest victim.

A sign that appeared the other day in the window confirmed the rumors that Comida, the "sophisticated" Mexican restaurant that opened on the corner of Fifth and President in November 2010, had indeed closed for good. This was the second effort for co-owners Susan Thomas and chef Margaritte Malfy (of the far more successful La Palapa), and the original Comida on the Upper West Side didn't fare much better.

The menu was hit-or-miss and generally regarded as too expensive, even though cocktails were quite good. They made several efforts recently to bring in customers, including Bingo Monday and a $15 prix-fixe dinner, all to no avail.

To the best of my knowledge, this is the sixth restaurant to occupy this space in about as many years. Before Comida it was Playa, then Lookout Hill BBQ, then Biscuit BBQ, then Night and Day, then BiBi's. For many years before that it was a laundromat, whose owners installed a giant outdoor sign/clock that the Comida owners removed (and is now in my possession; I just couldn't watch it go to the landfill). Hell, maybe it was the removal of the clock that cursed them, not the location.

Reader Comments (14)

I know this idea that the corner is cursed is generally tongue in cheek, but seriously, what this corner needs is not an exorcism, but a decent restaurant. None of the six restaurants that have occupied the space have filled a need or served particularly good food. Maybe some day in my lifetime.

January 5, 2012 | Unregistered CommenterParksloper

Shocking, another business at this corner closed, whowoulddathinkit? They should go back to being a dry cleaner

January 5, 2012 | Unregistered CommenterParkSlopePerson

@Parksloper: The cursed meme is always fun, but the reality is that the food at all of these places has been subpar. People just won't eat at restaurants where the food is bad (and in the case of Comida, overpriced).

January 5, 2012 | Unregistered CommenterBen K.

i was really excited to try Comida when it opened, and the food and service were both huge disappointments. I was hoping for something the equivalent of Fonda was going to open up.

The "curse" is that the same people keep opening the same tired restaurants. Playa was the same owners as Barrio, which also just closed, and if this place couldn't work on the UWS why would they think it would do any better here?

January 5, 2012 | Unregistered Commenterp.

As far as mexican is concerned, I don't know why somebody can't just open a simple takeout burrito place. I don't want a huge sit down affair or burritos with 1 or 2 options like Jalapeno. I basically want a Chipotle-type place right there. Can't see how that would lose. Maybe the Rachel's people could pull it off. But all of these drink oriented mexican places just don't do it for me. And I'm not going to go with the kids... but we would do takeout burritos more than once a week. The Vietnamese sandwich place across the street is along the lines of what I'm thinking... but more kid friendly food.

January 5, 2012 | Unregistered Commenterpresident resident

I ordered takeout once and the food wasn't nearly worth the money. The steak strips were chewy, overdone, almost inedible, embarrassing really. That, and I accidentally ordered two of the entrees through Seamless. I called and they said there was nothing they could do. So I was forced to pay for and receive two terrible, almost inedible entrees, both equally bad. That was enough for me to write them off completely.

January 5, 2012 | Unregistered CommenterJustin

Another case of Random capitalization.

January 5, 2012 | Unregistered CommenterDave

I tried the food at BiBi's, Night and Day and Biscuit BBQ. None of them blew me away. Plus the layout never felt intimate. It was like a pop-up restaurant in someone's garage.

January 5, 2012 | Unregistered CommenterFormer Sloper

https://www.facebook.com/events/132603443459973/

January 5, 2012 | Unregistered Commentergina

This place was straight up terrible! And the places before it were mediocrity. Someone should open up a good fried chicken restaurant there. I guaranteed that would be a success.

January 5, 2012 | Unregistered Commenterhalified

The food was AWFUL! We had a groupon and it really sucked. I wonder what happens to all of the people who never got to redeem their groupons?

January 5, 2012 | Unregistered CommenterDrea

Of all the places that have been here, I think I haven't been here since Night and Day. I have a single fond memory of BiBi's when it first opened as a comfort food restaurant (or at least I think, this was years ago, and between the BBQ and Playa I feel the place sat vacant for years). But then BiBi's changed to an Asian heavy menu, and couldn't do anything well. Thus began the procession of places that me and my family always say "Hey we gotta try this place before it closes," only to reach this point and never making it there. Oh well...

January 6, 2012 | Unregistered CommenterJoe

Good. Myself and my lady went on a whim because of the pre-fix menu. But more or less everything was inedible. I think we both took a bite each of our meals and asked for the bill.

Hopefully Dizzy's does well in this location.

January 10, 2012 | Unregistered CommenterPark Slope Booty Watcha

the location was a family owned cleaners as far back as i can remember not a laundromat

February 4, 2012 | Unregistered CommenterDEE

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