The second location of popular Nolita boutique Poppy, which has been in the works since August in the space last occupied by Bob and Judi's Coolectibles, opened earlier this afternoon on Fifth Avenue between Union and President Streets.
The Nolita outpost, which has been on Mott Street since 2003, is well-known for its rotating, well-curated selection of casual women's clothing. This location takes the same approach, showcasing predominantly lesser-known designers and introducing some new ones. The racks are still in the process of being stocked (and the sign has yet to go up), but there's certainly enough there to get a good idea of the quality of the merchandise.
Poppy, 217 Fifth Avenue Brooklyn NY 11215. 347-599-1793.