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Open for Business: Key Food, 495 Fifth Avenue

After eight months of construction, the Key Food Franchise that's been in the works in the former OTB space on the corner of Fifth Avenue and 12th Street opened for business yesterday afternoon.

While the space isn't nearly as large as, say, the Key Food all the way down Fifth near Sterling, they've done a really nice job with the buildout and managed to fit a lot into the space. It's nicely laid out and doesn't really break the mold, with checkout and deli counter up front, aisles down the middle, refrigerated items along the sides, and meat in the back.

While they claim to have a "gourmet, organic" twist, nothing really jumped out at me as being in that ballpark, save for an admittedly cool DIY nut butter machine. The produce section unfortunately leaves something to be desired, as the bare minimum of fresh fruits and vegetables are in stock.

That said, it's still a quality supermarket, and I'm not sure if it's just because it's brand spanking new but it struck me as being a really nice place to do some grocery shopping. I don't think I've ever seen a wooden floor and tin ceiling in a supermarket either, a nice touch.

Jo, Brian, and Joseph's Key Food, 495 Fifth Avenue Brooklyn NY 11215.

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Reader Comments (11)

"The produce section unfortunately leaves something to be desired, as the bare minimum of fresh fruits and vegetables are in stock."

Pretty much the story of every non-Fairway grocery in New York City for as long as I can remember.

May 11, 2012 | Unregistered CommenterBen K.

I don't know, I think Union Market, Back to the Land, Natural Land (the original on Flatbush and 7th and II on 7th Avenue) are all great for produce. Plus our neighborhood has two greenmarkets every weekend.

May 11, 2012 | Unregistered Commentersterling

I'm not talking about upscale markets. I'm talking about grocery stores -- Gristedes, Key Food, Food Emporium. I've never wanted to eat the produce from any of those stores.

May 11, 2012 | Unregistered CommenterBen K.

I got the impression Here's Park Slope was saying the selection at this market is small and not many varied choices, nott that the fruit and vegetables themselves were bad. The Key Food on 5th Avenue has a large selection fo fruits and vegetables, and an organic section of them, though, I still do buy most of my fruits and veggies at specialty stores.

Anyway, this looks like a nice place to pick up a few things here and there

May 11, 2012 | Unregistered CommenterParkSlopePerson

Just stopped in, they did a really nice job.

May 12, 2012 | Unregistered Commenterjbob

I stopped in this week and the managers are great and helpful. they did have organics and some unique items on hand including a new Chia Tea. Besides, the place is clean and smells fresh. cant beat that from a grocery.

November 12, 2013 | Unregistered CommenterRafael


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