After eight months of construction, the Key Food Franchise that's been in the works in the former OTB space on the corner of Fifth Avenue and 12th Street opened for business yesterday afternoon.
While the space isn't nearly as large as, say, the Key Food all the way down Fifth near Sterling, they've done a really nice job with the buildout and managed to fit a lot into the space. It's nicely laid out and doesn't really break the mold, with checkout and deli counter up front, aisles down the middle, refrigerated items along the sides, and meat in the back.
While they claim to have a "gourmet, organic" twist, nothing really jumped out at me as being in that ballpark, save for an admittedly cool DIY nut butter machine. The produce section unfortunately leaves something to be desired, as the bare minimum of fresh fruits and vegetables are in stock.
That said, it's still a quality supermarket, and I'm not sure if it's just because it's brand spanking new but it struck me as being a really nice place to do some grocery shopping. I don't think I've ever seen a wooden floor and tin ceiling in a supermarket either, a nice touch.
Jo, Brian, and Joseph's Key Food, 495 Fifth Avenue Brooklyn NY 11215.