Run by London native Wayne Fortune along with partners Martin Fagerlund and Andrea Jenkins, the minimalist, signless shop is laid out as more of a gallery, providing ample space to display the focused selection of merchandise designed and manufactured by Fortune and his team.
"We all have backgrounds in music, the arts, and street culture, so we wanted to create something we'd want to wear ourselves, something mature and fashionable," said Fortune. "It's adult-oriented and classy, something you can wear in the evening."
The flagship item is a t-shirt emblazoned with the phrase "Brooklyn Bloke," a nod to both Wayne's heritage and the borough that's embraced him. "It's about recognizing my fellow man in Brooklyn," he said. "Brooklyn is undergoing a cultural revolution, and the borough been good to me."
You can check out the rest of the merchandise on their website, along with some of their other artistic endeavors. Prices are similar to other contemporary luxury brands: T-shirts are $40, and the rest of their collection includes hoodies, jackets, hats, and accessories.
Impeccable Attire, 172 Fifth Avenue Brooklyn NY 11217.