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Open for Business: Impeccable Attire, 172 Fifth Avenue
Tuesday, September 11, 2012 at 3:53PM 
A new upscale clothing shop called Impeccable Attire opened up last weekend in the space last occupied by Fifth Eye Optix, on Fifth between Degraw and Sackett.
Run by London native Wayne Fortune along with partners Martin Fagerlund and Andrea Jenkins, the minimalist, signless shop is laid out as more of a gallery, providing ample space to display the focused selection of merchandise designed and manufactured by Fortune and his team.
"We all have backgrounds in music, the arts, and street culture, so we wanted to create something we'd want to wear ourselves, something mature and fashionable," said Fortune. "It's adult-oriented and classy, something you can wear in the evening."
The flagship item is a t-shirt emblazoned with the phrase "Brooklyn Bloke," a nod to both Wayne's heritage and the borough that's embraced him. "It's about recognizing my fellow man in Brooklyn," he said. "Brooklyn is undergoing a cultural revolution, and the borough been good to me."
You can check out the rest of the merchandise on their website, along with some of their other artistic endeavors. Prices are similar to other contemporary luxury brands: T-shirts are $40, and the rest of their collection includes hoodies, jackets, hats, and accessories.
Impeccable Attire, 172 Fifth Avenue Brooklyn NY 11217.
Open For Business in Scoops, Storefronts
Reader Comments (31)
$40 t-shirts? Yikes.
Cute shirts. Crazy prices. I wish them luck. At least they're trying.
Anyone dumb enough to spend $40 on a t shirt is not from Brooklyn, must be from London...
Looking at the starkness of that space and the dearth of merchandise displayed, I see why they need to charge $40 for a t-shirt. Deathwatch, anyone?
Under certain circumstances, I have no problem paying $40 for a t-shirt. That just isn't much of a t-shirt.
Im with Stella-this has deathwatch written all over it.
Three partners? That should cushion the losses somewhat.
Just would like a glimpse at their business plan.
Adding to my DEATHWATCH LIST:
Aperitivo (By way of Terrior & Calexico)
Impeccable Attire (By way of Over-priced T-Shirts)
DEATHWATCH (addition)
Juventino (By way of Excessive Groping & Sexual Harassment suits)
I have no problem with $40 T shirt, but would not call the store and merchandise upscale...
You ALL said Rivet would close the day it was announced opening and not only does it continue to thrive on 7th ave but they are opening a second store.
This is exactly what this neighborhood needs, im tired of all of that vintage clothes.
I actually stopped by the store cool guys in there paid 60 for a sweatshirt which I think is reasonable for a brand like this. I like the space no clutter kinda agree with Claes on the vintage stuff being everywhere.
I'm a supporter of local businesses, I buy local, I love my block, but you know what? Not of those businesses that host parties and make noise till 2 a.m. I was not impressed that "Impeccable Attire" (lame name) made their introduction to the neighborhood by inviting noisy people to come party in their near-empty space, tumble into the street, and make a heluva lot of noise. Not cool. The bars around here are more respectful of neighbors.
RE:T Shirts
Somebody got themselves a 30-day trial of Adobe Illustrator.
Not much of a line. Is this the winner of the 'How to make it in America' show?
This is more LES then PS. Hopefully the store is more of a showroom for their wholesale and/or web business than the sole source of sales. I respect what it takes to start a line (having seen people do so with mixed success). The hoodie, logo tee and fitted cap street style is not only kinda played out but a very crowded kiddie pool.
Good luck guys. More button ups, pls.
Deathwatch?!!?????? I bet any amount of money that anyone predicting a deathwatch has NEVER had the fortitude to start their own business!! I guess its a sign of the times....most people living in my Park Slope are transplanted from somewhere else anyway. Good luck to all the new storefronts-much success; America needs you!!
Wah WAAAAH!!! I don't like these t-shirts. I hope this business dies!!! WAAAH WAAAAAAAAAAAAH.
Losers.
Interesting feedback! I would encourage all of you to stop by the shop and talk to the owners. They are providing the neighborhood with a different product selection then whats currently available on the surrounding blocks and an increased price point could be good for everyone in business in the area b/c people are buying... and not flinching.
Let's just be honest, these pics were taken on a camera phone at best. You can hardly see the actual product. I say go to the store before you make assumptions.
I've seen the line and was there when the brand did a really fucking cool- one of- show in a disused warehouse Daphne Guinness was trying to get hold of in London. I am British and I love the merging of Brooklyn and British street. It doesn't surprise me that some Americans don't get it... That's kind of standard right...
I like how she said American's don't get the street fashion that is most credited to them. Maybe it's that the wonky things you Europeans do with them when you take them only in the context on what you see on YO! Mtv Raps are pretty weird. It's like the blind people trying to describe an elephant.
"Brooklyn Bloke" screams "I just got here". How many Macs they got?
The word was some... and you're in that minority. Like I said I love the mix of Brooklyn/ London street. I'm open to embracing all things fresh and what works more than anything. I'm not one to get bogged down with stagnancy and logistics. I'm a fashion journalist, but your style is your style love. Haters are last season darling...
A fashion journalist?! Oh dear, I feel for you. What are you going to do after 25? Tell me.
I, on the other hand, am an internet troll. I haven't been open to embracing things fresh since Clinton left office. I abhor anything that works more than anything. One time I got so bogged down with stagnancy and logistics that my cassette player ate my Soundgarden tape.
Speaking of not fresh, what about fitted caps, logo tshirts and overly engineered button-ups? It's like someone cruised Karmaloop and made one of each category.
If you really want to do it right, merge Brooklyn and Manchester street. That would be authentic and safe as fuck.
Why you call it 'Lam-Vin'?
In fact, these items have to be the least original pieces of streetwear I can imagine (although fresh to you, Ms. Fashion Blogger because you're obviously on your first trip around the block).
The Varsity Jacket is most likely a piece found at a vendor table MAGIC and commissioned to have DX embroidered on it.
ALL the logo shirts look like someone went to graphic design school and might be a little handy with Adobe Illustrator.
Someone dug up the corpse of Triple Five Soul for the Trooper Camouflage Shirt.
That's a very boring Cardigan.
The hat with the zipper on it. NICE.
Fitted caps with logos? Again, someone has been playing onthe Adobe Illustrator, haven't they?
My mother can cut the arms off a sweatshirt.
I actually know something about the Fashion Industry, my dear, and I will tell you this, Get out while you're young. It's a mean, evil place and it will chew you up and spit you out. If you can hang until you're 40, you'll make damn good money, but a HUGE chunk of that will be spent on Rachel Comey shoes, Collection (name a collection) sweaters, and that Tsumori Chisato dress you'll only wear once. You'll have long discussions about who was mor ebrilliant, Junkie Marc Jacobs or Sports Marc Jacobs.
Tell the interns to close the Doir.
And the real Brooklyn streetwear is bought at Dr. Jays, 485 Fulton Street. Maybe you don't live deep enough in the Slope to realize that.