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Open for Business: Yogurtland, 207 7th Avenue

An outpost of fro-yo chain Yogurtland opened last week in the space on the corner of Seventh Avenue and Third Street last occupied by Italian restaurant Sette.

The shop (one of nearly 200 in operation) adheres to a formula that's quite familiar by this point, with 16 self-serve varieties on tap and about 40 different toppings. It has a very similar design to Pinkberry, Yogurberry, and the other fro-yo shops in the neighborhood, with the typical curved tile wall, sleek layout, and excessive branding.

That said, it's not an unattractive space (once you get past the magenta exterior), staff is friendly and helpful, and it's a whole four blocks away from the Pinkerry on Garfield. The yogurt and flavorings are all-natural, made with real milk as opposed to powder, and it retains all the probiotics and live cultures.

The shop will be open daily from 11 AM to 11 PM; there's only one other outpost in the city (in Lenox Hill), but something tells me we'll see more open before the fro-yo boom ends.

Yogurtland, 207 7th Avenue Brooklyn NY 11215. Phone: 718-788-1185.

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Reader Comments (23)

My husband and I were walking home Saturday night and stopped to investigate the flavors through the window. A woman came out with a coupon for 5 free ounces - the temptation got us and we went in. The woman gave us plenty of sample cups, and suggested we try the Salted Caramel Pecan and the Pistachio, both of which ended up coming home with us. Yes, there are a million yogurt places in Park Slope, but honestly, Pinkberry has been open for months and I have yet to go in; this place has been open for a week and I've already been there with a good experience. I think it's the self-serve model; I never get 4 ounces of one flavor. I'll probably be going back to Yogurtland...that Salted Caramel Pecan was seriously amazing.

January 2, 2013 | Unregistered CommenterAmy

All of this frozen yogurt is just crap.

Go to Culture, they are a home grown mom and pop and a certified dairy making their own FRESH yogurt every day.

Why would you go here or Pinkberry or any of these other soul sucking chains when we have the best of the best already here?

Makes no sense to me.

Also, I have no interest in frozen yogurt when it's 25 degrees outside.

January 2, 2013 | Unregistered Commenterbk4life

I just don't understand. When places like Uncle Louie's knows that they can only be open during the warm seasons, how is it even practical or possible for this many places to succeed serving frozen treats year round?

January 2, 2013 | Unregistered Commenterbirdmechanical

Listen carefully: that sucking sound you hear? It's the sound of landlords and vendors sucking the cash out of the pockets of foolish entrepreneurs who open unoriginal businesses with little advanced business planning. That fro-yo might taste great, but it is January and the real estate on Seventh Ave. is $165/sq. ft. The only happy people are bankruptcy attorneys, at this point.

January 2, 2013 | Unregistered CommenterIvan Boesky

You really think a place like this with 200 stores is on the verge of bankruptcy, Ivan?

Kinda makes no sense.

January 2, 2013 | Unregistered Commenterliza

I'm Lactose intolerant.

January 2, 2013 | Unregistered CommenterGran Fornino

Fuck Culture and its cult like followers.

January 2, 2013 | Unregistered CommenterJbob

Yea jbob, we should hate all those good mom and pops and keep trumpeting these billion dollar chains with crap!

January 2, 2013 | Unregistered Commentersterling

What a BS distinction. Chains started out as mom and pops-they're chains because they were successful. I imagine hill start hating Culture if it opens a 2nd store? A third? Judge a store on its actual product, it's service, the way it treats its labor etc. There's plenty of crap mom and pops too.

And Culture is hike certainly not bad, is waaaay overated

January 2, 2013 | Unregistered CommenterJob

According to Yelp, Culture is the highest rated yogurt shop in NYC. Nearly a perfect 5 stars on over 125 reviews. That's a lot of reviews for only having been open a year.

It was also rated the best Yogurt/Dessert in the Village Voice, Time Out New York and the NY Post.

But you know more than all those people, right Jbob?

January 2, 2013 | Unregistered Commentersterling

kudos on taking all that time to look up those figures even if you misreported them. Highest rated yogurt in NYC? Do you really need to exaggerate that much to make a point? sure lots of people like it, lots of people like lots of things that are overrated. I hated TItanic! I'm sure you loved it since so many others did. You make a great argument in support of groupthink.

January 2, 2013 | Unregistered CommenterJbob

Jbob - kudos to you for continuing to be an ass, both here and everywhere else you turn up on the internet like your unusually nasty comments on effedinparkslope also.

groupthink makes me think of someone who automatically cherishes a place like yogurtland serving the masses and automatically bashing a well-loved neighborhood shop. oh wait...

January 2, 2013 | Unregistered CommenterEd

Ed thanks for following my comments!

January 2, 2013 | Unregistered CommenterJbob

Just wanted to clear things up in the world of Jbob.

eating at Yogurtland, 200 locations = not group think
eating at Culture, 1 location = group think

January 2, 2013 | Unregistered CommenterEd

Welcome to my world Ed, you're welcome anytime.

January 2, 2013 | Unregistered CommenterJbob

If it's OK with Sterling, I actually still eat frozen goods in the winter. Self-serve froyo isn't my favorite thing in town but, hey, sometimes I'm not walking in the direction of Ample Hills or Culture.

What's funny about this whole froyo "debate" is that you can either have a craving for one of the sundae-like, and delicious, concoctions from Culture, or you could actually legitimately crave making your own strange concoction at a place like this. They're not mutually exclusive to one another.

My only knock is that this is actually a pretty big space that just seems underutilized. I liked that porch a lot. Fitting that it's across the street from another misused space in Cheeburger x2.

Remember, kids, knock the yogurt spots to your heart's content, but leave the beloved crab place on Union alone. You're an unfeeling dick if you mess with the crab place.

January 2, 2013 | Unregistered CommenterBrooklyn Brawler

Way to go, guys. A full-out, scratch-your-eyes-out, bite-your-ear-off, kick-your-nuts girlie fight, right here on Here's Park Slope. It's been building up for months. And now, finally, the brawl is underway. And, it's all over the relatively important issue of frozen yogurt. I've never been so happy to be a Here's Park Slope reader.

January 2, 2013 | Unregistered Commentermax schmelling

I love how fro-yo always ignites an explosion. I'm tired of it, frankly. Wake me when that Saladworks place is ready to open. That, I'm looking forward to.

January 3, 2013 | Unregistered CommenterFelton

Is this fro-yo stuff low fat?

January 3, 2013 | Unregistered CommenterReal Parksloper

FRO-YO = Aggressive angry conversations.

It brings me such JOY when Fro-yo is brought into the conversation....

Just makes people soooo maaad... !! That's why its sooo funny!


January 7, 2013 | Unregistered CommenterJust Shlopin

Hey Guys - Me and a couple of my Marlboro buds are heading over to the Local Rub-n-Tug for a FRO-YO lather session... (Nuts & Jubilee - Included)

Let me know if you care to join, I know the owner who can give you a substantial discount. ;-)

After that, we can get a pork sando appetizer at Dale Talde's "Banhmigos" then head on over to the Crab Spot for a few buckets of crustaceans.

January 7, 2013 | Unregistered CommenterJust Shlopin

That porch/ outdoor eating space everyone loves so much next to Sette/ Froyoworld is actually an illegal structure. It was installed incorrectly, with no permits or papers back 15yrs ago or so and Sette inherited its illegality.

Technically the buildings owner should take responsibility and knock it down and then put another one up...... Until that happens the froyo joint won't be utilizing that outdoor space.

January 9, 2013 | Unregistered Commenterwhats up

Cool name and even cooler name and indoor atmosphere!

March 18, 2013 | Unregistered CommenterKyle Anderson

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