The shop (one of nearly 200 in operation) adheres to a formula that's quite familiar by this point, with 16 self-serve varieties on tap and about 40 different toppings. It has a very similar design to Pinkberry, Yogurberry, and the other fro-yo shops in the neighborhood, with the typical curved tile wall, sleek layout, and excessive branding.
That said, it's not an unattractive space (once you get past the magenta exterior), staff is friendly and helpful, and it's a whole four blocks away from the Pinkerry on Garfield. The yogurt and flavorings are all-natural, made with real milk as opposed to powder, and it retains all the probiotics and live cultures.
The shop will be open daily from 11 AM to 11 PM; there's only one other outpost in the city (in Lenox Hill), but something tells me we'll see more open before the fro-yo boom ends.
Yogurtland, 207 7th Avenue Brooklyn NY 11215. Phone: 718-788-1185.