It's technically in soft-open mode until Saturday the 23rd, when special promotions like 2-for-1 salads and giveaways will ring in the Grand Opening. It's a well-designed space, certainly planned with efficiency in mind, and certainly seems well-staffed as well.
Anyone who's been to any of those sprawling multi-purpose Midtown lunch spots will know the drill. When it's your turn you choose from a wide variety of lettuces, add-ons, fruits, nuts, meats, and dressings, then watch as the whole mess gets chopped up and blended together. There a few differences from your standard salad bar, though; there are plenty of pre-designed salads you can choose from, salads can also be turned into a wrap, and if you re-use your bowl (preferably washed before you bring it back) you get a couple free toppings.
While salads are obviously the main focus here, there are a couple other offerings as well. Fresh smoothies and yogurts are also available, along with accompaniments like chips and cookies.
And while the lunch rush will certainly be prime time, the owners realize that plenty of people work outside of the neighborhood and are looking for something to pick up on their way home. For that reason they'll be open until 10 PM.
Just Salad, 252 Seventh Avenue. Phone: 212-244-1111.