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Tuesday
Sep032013

Open for Business: Mavi Jeans, 205 5th Avenue

Mavi Jeans opened on Saturday in the 2,400 square foot space that was last home to a check cashing space and pizza parlor, on the prime, high-rent corner of Fifth Avenue and Union Street. We first reported here in July that it would be moving into the double-wide storefront, right across the street from its sister business, Brooklyn Industries.

The Turkish-based chain encountered a small amount of controversy by painting over a 12 year-old patriotic mural during construction and removing the benches next to Uncle Louie G's, but you can't argue that the overall final look is classy and impressive. The owners took strides to return the storefront to a reasonable fascimile of its original appearance, and there's a ton of window space and a pleasing blue exterior color scheme.

This store is unlike any other in the neighborhood, but very similar to what you'd find in Manhattan's posher neighborhoods, or an upscale suburban shopping mall (I got a very Short Hills Mall vibe): mannqeuins in the windows, subdued signage, pleasant track lighting, ample display space, etc. The merchandise here isn't cheap: jeans cost on average $98-150, tee-shirts average $30, and long sleeve shirts average about $70. Should you decide to buy, say, a pair of jeans, a long sleeve tee-shirt, and a fall jacket, you'll easy be out well over $300.

Just as this shop is a "testing ground" for the company, it's also a testing ground for the sort of high-end, upscale clothing store that's more commonly found in the West Village right now. Whereas the vast majority of clothing stores in Park Slope are currently of the independent boutique/ vintage consignment variety, the arrival of Mavi very well might usher in a new era of Park Slope retail. If Marc Jacobs shows up, then we'll know for sure.

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Reader Comments (20)

Nice store but I think this will miss the market (and be closed by June - similar their former Soho store)
The Food Coop-ers and Hipsters will not spend this much $ for chain store goods (that arent that special) and the fashion conscious 'wall street'(types) and their spouses arent buying Turkish clothes.
Maybe if they focused on kids clothes they'd find success but they dont.

September 3, 2013 | Unregistered Commenterbklynmind

Has anyone bought anything from them yet? I'd rather spend all my money on grilled cheese.

September 3, 2013 | Unregistered CommenterJimmy 2 shoes

Brooklyn Industries and Something Else charge similar prices and have thrived at this intersection, and 5th Ave. high-end boutiques charge even more. Mavi will do just fine there considering retail trends in the neighborhood.

September 3, 2013 | Unregistered CommenterBen K.

maybe but Brooklyn Industries and Something Else signed leases when retail space was much less expensive in lower Park Slope.

September 3, 2013 | Unregistered Commenterbklynmind

I was in there already. Very nice store. Prices are as described. Jeans and clothes are very nice.

I have no problem with the price point if they're selling quality stuff and, no, this isn't Marc Jacobs. There's a chasm in between, say, Atlantic Terminal wares and Marc Jacobs. It's no more or less expensive than the stores on opposite corners.

If a male "medium" or "large" fits like its actual size, and not two sizes below it, I'll shop there.

September 3, 2013 | Unregistered CommenterTed Nelson

The prices here are just too damn high. No way I'm going to be able to buy anything at this store. It is sad that you cannot be working class and afford anything anymore in the is neighborhood. And don't go telling me this neighborhood has always been expensive, it hasn't, especially on 5th ave.

September 3, 2013 | Unregistered CommenterPSnative

" It is sad that you cannot be working class and afford anything anymore in the is neighborhood."

This is such a red herring complaint that I'm not even convinced you're a real person.

September 3, 2013 | Unregistered CommenterBen K.

"The prices here are just too damn high. No way I'm going to be able to buy anything at this store. It is sad that you cannot be working class and afford anything anymore in the is neighborhood. And don't go telling me this neighborhood has always been expensive, it hasn't, especially on 5th ave."

Oh wow, how nice of 1998 to drop by and pay this blog a visit.

September 3, 2013 | Unregistered CommenterTed Nelson

The exterior looks great and the corner looks much better now as a result. I hope they do well with their investment.

September 3, 2013 | Unregistered CommenterBalki

Psnative:

It appears you need a little history lesson about Park Slope.

***By 1883, with the opening of the Brooklyn Bridge, Park Slope continued to boom and subsequent brick and brownstone structures pushed the neighborhood's borders farther. The 1890 census showed Park Slope to be the richest community in the United States.

September 4, 2013 | Unregistered CommenterSterling

PSnative is just coming from the brief period of time where his people ran the nabe down a bit, losing some of that 1890s lustre.

Fortunately, the last decade has seen a hand-over, where people from out of state, often the dreaded fly-over states, flocked here and brought some of their hard work can-do attitude, and replenished the brilliance that once was and now is again.

We're all working class these days, it's just some of us work harder than others. You don't have to plum to be a working class person. You can sit at a computer all day and respond to blogs. ;-P

September 4, 2013 | Unregistered CommenterJimmy 2 shoes

When I used to shop at their location near Union Square, they had sales fairly regularly. Making it seem affordable to me.

Yet, that store closed. Maybe that's why they were having consistent sales. Who knows.

September 4, 2013 | Unregistered Commenterbirdmechanical

My god jimmy 2 shoes is an idiot.

September 4, 2013 | Unregistered CommenterJimmy 3 shoes

This place close yet?

September 6, 2013 | Unregistered CommenterTal

Dunno, never been there. By the time I get around to it, I'm sure it will be a nail salon, or, hopefully, a starbucks.

September 6, 2013 | Unregistered CommenterHenry

My wife and I stopped in yesterday and ended up leaving with a couple pairs of jeans and some gifts for our nieces and nephews. As we stood in line to check out the woman in front of us was buying nearly $900 in clothing.
Seems to be doing great from my perspective. There were probably 25 people in the store shopping.

September 6, 2013 | Unregistered CommenterSterling

$900 for a pair of jeans, outrageous! That's like 4 pairs of Levis!

September 6, 2013 | Unregistered CommenterTanya

The jeans are about $150, inexpensive by designer jean standards. The woman buying $900 in goods had two large bagfuls of stuff.

September 6, 2013 | Unregistered CommenterSterling

Two large bags? Was she stealing?

September 8, 2013 | Unregistered CommenterTanya

My only beef w/ this place is that the outside benches are gone. Bring those back and then I'll shop there.

September 8, 2013 | Unregistered CommenterDonna Hey!

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