First, it was Picasso Asian Fusion. Then it became Tenko Sushi and Thai, complete with a shiny new sign. Now, after being closed for about the past month, the restaurant, on Fifth between St. Marks and Prospect in the North Slope, has re-opened and re-branded once again as the more straight-ahead Shinju Sushi. Apparently they've learned that the whole "fusion" thing just doesn't bring the crowds like it used to.
Like Ginza up Fifth Avenue, they're attempting to get back in the game by offering half price sushi and sashimi. Unfortunately, sushi is one of the only foods that doesn't really jibe with a 50% off deal; we're used to paying a premium because a higher price usually means higher quality fish (see Taro).
Either way, I hope the third time's a charm for these guys!
Shinju Sushi, 75 5th Avenue Brooklyn NY 11217. Phone: 718-638-0888.