Friday, January 7, 2011 at 12:46PM
Joe Nocella's always had a thing for bikes. From going over jumps as a kid to an early career as a bike messenger, something about the mechanics of the bicycle always attracted him, and in 2008 he started building his own in addition to his day job as an architect.
Eventually, Joe realized that there was a need in the area for a customer-focused bicycle shop that focused on high-quality components. 718 Cyclery, which opened in November, isn't just a store, though. It's a workshop. This is an opportunity for the cyclist to have a hand in building and designing the perfect bike for their needs. Joe purchases the highest-quality components and builds it from scratch for you, even the wheels.
By collaborating with Joe on your custom bike, you'll choose the parts, the style, and have a hands-on, collaborative experience that's far more rewarding (and less intimidating) than walking into a huge bike shop and trying to pick one off of a wall. You'll learn how to maintain it, and gain a real understanding of the true mechanics behind the bicycle. You can get your hands as dirty as you want, from sitting back and taking notes to coming home with axle grease under your fingernails.
|Custom bikes under construction|
If you're not looking to go through the whole custom-build process, and just want the highest-quality bike available, there are plenty of bikes on the walls you can choose from, all hand-built by Nocella and his mechanics. There are also classes you can take, as well as occasional movie nights.
There's also a wide open service department, where you can bring your bike and have it repaired with the same high-quality components (no cheap "replacement parts").
The average collaborative build appointment only takes a couple of hours, and you can expect to ride off with your new your bike within a week. Whether you're a die-hard, serious cyclist, or just looking for the ideal bike for a ride through Prospect Park, a visit to 718 Cyclery will put you in the right hands to ride away with the perfect bike for your needs, as well as a true knowledge of the mechanics behind the bike. Book your appointment today.
|Joe in his workshop|
718 Cyclery, 461 7th Avenue (between 16th and Windsor Pl). 347-457-5760. email@example.com