Stoop Juice, the juice, smoothie, and healthy snack shop, opened recently on Seventh Avenue between 15th and 16th Streets.
The small shop has a few seats, but is mostly just a place to grab a juice and go. Their menu is about as healthy as humanly possible, all products are made from Greenware, and they're paper-free. They offer a wide selection of juices and smoothies made from organic fruits and vegetables, as well as juice cleanses.
Yelp reviews are mixed so far, with positives including knowledgeable service, fresh ingredients, and loyalty cards, and negatives involving priciness (16-ounce juices sell for around $7) and lack of options for smoothie add-ons. There's certainly a market for this type of product in the neighborhood, though, and there really isn't anything else like it in the area, so in my opinion they shouldn't have any trouble developing a loyal fan base and staying in business.