Urban Wellness, the supplement shop that opened on Seventh Avenue between Berkeley and Lincoln in late March, has closed for good. The shop is in the process of being cleared out and was locked up over the weekend.
The blink-and-you'll-miss-it shop sold specialty health foods as well as a variety of vitamins and supplements. It also sold fresh juices (or "elixirs") and some housemade foods like salads and crostini.
While the shop had a Facebook page, its low-key signage never did a good job of communicating what was for sale (or even if the shop was open or not), and with competition incluing Back to the Land and the Park Slope Food Coop nearby it never really found a niche. Even though it didn't just sell vitamins (supplement offerings ranged from non-psychoactive vaporized cannabidiol to herbal mixtures intented to kill off parasites), the market was just too niche, and many potential customers probably didn't even know it existed.
At four months in business, this closed a full three months sooner than the shop that came before it, The Walk-In Cookbook, which was around from August 2013 to March 2014. While it's nice to see the landlord giving niche local businesses a shot in this high-rent space (The Walk-In Cookbook sold recipes along with perfectly-measued ingredients), neither of those businesses seemed exactly destined for success.
These two storefronts were renovated and restored at great expense by the building's owner in 2012 after restaurant La Taqueria moved out. The last incarnation of Ozzie's Coffee (Renamed Noella Brew Bar) and DIY pottery studio The Painted Pot were quick to move in after the renovation, but The Painted Pot soon moved up the avenue, so now both of these attractive storefronts sit vacant.
With such a poor track record, it'll be interesting to see whether the landlord fills these spaces with yet more risky tenants, opts for something potentially more stable like a chain, or simply allows them to sit vacant.