A Nutella-themed restaurant called Nutelleria is slated to open soon on 5th Avenue between St. Marks and Warren (in the space last occupied by a cell phone store), and if nothing else, it sounds hilarious.
The owners, two guys named Andre and Gleb, are self-proclaimed "Nutella enthusiasts" who have a menu of crepes, croissants, breakfast pizzas, burritos, Nutella-bacon-banana waffle sandwiches, and more in the works, all using the popular chocolate-hazelnut spread, according to Park Slope Stoop.
They appear to have a fairly well-thought out business plan (there already seem to be Los Angeles and Miami locations in the works), but there's one potentially fatal flaw: its questionable legality. Ferrero, the parent company of Nutella, hasn't sanctioned the use of their name or likeness, and can potentially put a damper on the enthusiasm with one cease-and-desist letter. The company so far hasn't publicly commented on it, but you can only imagine that they're plotting a course of action, especially because there's already an officially-sanctioned Nutella Bar in Eataly.
Any legal experts out there care to chime in?
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