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Wednesday
Feb202013

Noella Brew Bar to Close March 3rd

Noella Brew Bar, the coffee shop from former Ozzie's co-owner Melissa Rapoport that opened in December 2011 on Seventh Avenue between Berkeley and Lincoln, will be closing on March 3rd.

The space had been for rent in recent weeks, with a going rate of $8,200 for the 900 square foot space. While the offerings were quality, there wasn't much to set the shop apart from the other cafes in the area, and  the warning signs were certainly there; the most glaring one was the addition of a Stitch Therapy shop to the front space a couple months ago. It certainly didn't help that Cafe Regular du Nord and Cafe Dada happened to be right across the street.

Here's the official announcement, via Facebook:

Noella Is Closing

Sunday, March 3rd will be our last day. It’s sad and happy at the same time.

Why sad? The only reason: Our community. Some of you I have seen every day for the last 20 years. Our customers, our staff ... that’s what made this decision the most difficult. I will miss you all and hope that we find another way to connect.

Why happy? The universe has lined up to say, “Melissa, after 20 years in the coffee business it’s time to make a change.” I am back in school, working on my certification as a health counselor. This will put my masters in developmental psychology to work, allowing me to help people make positive and lasting changes in their lives. That’s my path.

After closing Sunday, March 3rd, we will be celebrating at 6 pm the end of a 20-year career and the new beginning for not only me, but also Flannery, Evan and Sammy. We are all on the brink of great and wonderful things. Please join us!

You can reach me at info@noellabrewbar.com.

With deep appreciation,
Melissa

La Taqueria held down this space for almost 20 years before closing in September 2010 (the second half of the restaurant, in the space currently occupied by The Painted Pot, closed down four months later), and this was a much-anticipated second effort for Rapoport, who had recently closed down both of her Ozzie's, on Fifth and Seventh Avenues. While it's sad to see that this effort didn't work out for her, it's good to know that she's beginning a new career.

Now the waiting game begins to see how long it is before this space is snatched up (and by who), along with the many other recently vacated spaces along this stretch of Seventh Avenue.

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Reader Comments (16)

We also found out that Belleville is closing:(((. It's crazy how many restaurant already closed this year.

February 20, 2013 | Unregistered CommenterPark slope mom

please please please don't be another yogurt shop.

February 20, 2013 | Unregistered Commenterbklynem

Please, a bar.

February 20, 2013 | Unregistered Commentersmb

A bar would be GREAT! or a Guerro's. Not sure why La Taq closed up, they were really loved around here.

I don't want to sound rude, but opening up Noella on the same block as Cafe Regular and Cafe Dada wasn't exactly the smartest news. Especially when the rent was 8200 a month or whatever she's paying. Park Slope has a ton of coffee shops as it is, but opening literally on the same block as 2 others makes zero business sense. This news of a closure does not come as a surprise at all.

February 20, 2013 | Unregistered Commenterbret

I hope it's a massage parlor. We could use more of those in the nabe. I have a stiff back and could use a hand.

February 20, 2013 | Unregistered Commenterdave

COME ON, DAN.

You know damn well that the first shot in the "Noella is screwed" sitaution had nothing to do with Stitch Therapy. It was when Raphael jumped ship to Hungry Ghost!

Noella very quickly went downhill after starting out so great. Service became abysmal, and the front turning into the yarn shop just crammed things up so badly it became a chore to ever walk in there.

All the coffee shop traffic in the North Slope seems to have gravitated towards the Ghost anyway.

I know this is all funny language for the rest of you drinking piss water in the South Slope. Look, there's something shiny.

February 20, 2013 | Unregistered CommenterSLOPE WARZ

The former Ozzie's spot (now Cafe Dada) has really finally found its wings lately and they are always doing brisk business. The other day there wasn't a single table empty at 5 oclock. The only Blue Bottle coffee in Park Slope and they also serve incredibly pastries and a full sit down menu. They've also started having live music and the service kinks are all worked out. The interior is absolutely beautiful if you haven't been in since it was Ozzie's. Hungry Ghost is great too and so is the ever-popular Cafe Regular Du Nord, sometimes so full you can't get inside the door!

February 20, 2013 | Unregistered Commentersterling

Dada doesn't do the business Hungry Ghost does. I'm sorry. Walk in both places at 8:30 AM on a weekday. The line will be 8-10 people deep, with every table full, at Hugnry Ghost. I was actually at Dada this morning and 1/3 of the tables were full while there were no more than two people on the take-out line at any time.

The coffee at Dada is good, and the croissants are the best I've had in the city outside of Ceci-Cela, and perhaps a combiantion of the Regular/Dada squeeze and "taking the girl out of Ozzie's, but never taking Ozzie's out of the girl" did this place in, but Dada isn't setting any customer records.

Noella wasn't even open at 8:30 this morning. Either the hammer fell earlier than thought, or they stopped caring as to opening times.

Relaly nice work on that space. It's a shame. It was a really good spot for those first few months.

February 21, 2013 | Unregistered CommenterBrookly Brawler

This is a bummer. Other than their cold quiche, I liked Noella... Preferred its vibe to Cafe Dada's.

February 21, 2013 | Unregistered Commenterd

If a bar were to take over, what kind should it be? It's a small location, so I would think it would have to be something upscale in order to recoup the costs. Can't charge for volume when you can't fit that many people in.

February 21, 2013 | Unregistered CommenterACM

A high end cocktail bar, think something like Weather Up on Vanderbilt. A nice bar here would make a KILLING if done right!

February 22, 2013 | Unregistered CommenterBret

Jbob knows of a place on 2nd Ave. and, like, 18th street (does that even exist? who cares....) that's better, of course.

A fancy high-end cocktail bar on 7th Ave. in the North Slope. Good one. Maybe we can locate it next to the place you bought the shrooms you took before you came up with that one at.

February 22, 2013 | Unregistered CommenterSLOPE WARZ

I still think a bar would do great. I have a friend who works at Weather up and he says most of his customers live in Park Slope. Easy to track these things when so many people pay with a credit card. There used to be a bar on the corner where Mr. Wonton is now and it was packed every night, even on Mondays. No reason the many affluent young professionals in the North Slope wouldn't like to come home and have a cocktail. North slope has far more single people than people with kids because it's not in the PS. 321 school zone until south of Union street. North of Union is a high concentration of single professionals with high median income. The perfect spot for a cocktail bar.

February 22, 2013 | Unregistered Commenterbret

"No reason the many affluent young professionals in the North Slope wouldn't like to come home and have a cocktail. North slope has far more single people than people with kids because it's not in the PS. 321 school zone until south of Union street. North of Union is a high concentration of single professionals with high median income. "

That's just silly. Almost FIPS-worthy.

1) Parents don't like to go out and drink? Please. We may not do it as often, but we're not dead.

2) High concentration based on what, your observation? That'll hold up. You see young single professionals because you probably are one. I see older folks who bought their brownstones years ago, as well as younger parents, for that same reason.

3) Are these young professionals at Weather Up? The Vanderbilt? Blueprint? Woodland? All places nearby claiming the same thing. At least Vanderbilt has an established bar row. What would 7th have? Would they hop from the Painted Pot to the Ace Supermarket to their swanky bar before ending the night window-browsing at Petco: Unleashed?

4) Parents don't just move to the area for PS 321.

I'm glad you think something that will cater exactly to you is exactly what that spot needs. Since you're so single, rich, and untangled, maybe you should try walking to a place that already exists.

February 22, 2013 | Unregistered CommenterBrooklyn Brawler

I'm not single, I'm not rich and I'm not child-less. I do however know (because of my career) quite a bit about demographics, product branding and marketing and the facts support my opinion about a neighborhood bar.

Your rant says so much about your personality. i say I think a bar would be nice and go go on some angry pathetic tirade which exposes every single Park Slope paranoid neurotic projecting low self esteem bullsh*t this neighborhood is known for.

If you were at all observant, I gave you a clue about how long i've been around this area.....the bar where Mr. Wonton was was there what, like 20, 25 years ago?

February 22, 2013 | Unregistered Commenterbret

And the actual demographic data for the zip code where Noella Brew bar exists:

1 Person Household 6,062 (39%)
Female Householder with Children 1,016 (6%)
Female Householder without Children 1,164 (7%)
Male Householder with Children 153 (1%)
Male Householder without Children 298 (2%)
Married Couple with Children 1,950 (12%)
Married Couple without Children 2,526 (16%)
Non-family Households 2,557 (16%)

February 22, 2013 | Unregistered Commenterbret

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