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Friday
Dec092011

Open for Business: Noella Brew Bar, 72 Seventh Avenue

The Slope's newest coffee shop opened right on schedule this morning, in the space last occupied by La Taqueria on Seventh Avenue between Berkeley and Lincoln.

The cafe, called Noella, is the brainchild of former Ozzie's owner Melissa Rapoport, who vowed to return after Ozzie's, which was located right across the street, closed earlier this year. It didn't take her much time at all, even though the space is still under construction.

"The front of the building is being restored to how it looked in the 1930s, but I just couldn't wait any longer," said Rapoport. "So we installed a temporary front and opened earlier than expected."

The cafe is a bi-level space, with a counter in the front area and seating in the back. Once construction is complete, the front will open up to the sidewalk with additional seating and full windows that will let in plenty of natural light and allow customers to watch the parade.

Coffee is from Counter Culture, and bagels, muffins, and croissants are from La Bagel Delight. There's also a "pour-over bar" where you can watch as your coffee is measured and carefully brewed, but most customers opted for the standard machine-brew, which was still quite good.

Noella Brew Bar, 72 Seventh Avenue Brooklyn NY 11217. 718-636-0424.

Reader Comments (9)

Those prices are high. $4 for a latte? it''s $3 (with tax) 20 steps away at Cafe Regular Du Nord.

I don't really understand yet what they are doing with the entrance, but curious to see how it turns out.

I think the pictures make it look pretty nice inside, but the chalkboard sign needs to be written by someone over the age of 6. Otherwise, I think I'll stick with Cafe Regular Du Nord because those prices I see there are seriously high.

December 9, 2011 | Unregistered Commentergarfieldplace

Pastries from La Bagel Delight, really? I feel like with their fancy coffee and seemingly higher prices they should bring in something more like blue sky bakery. Esp since they will be competing with Cafe Regular Du Nord and apparently a new cafe in their old space.

December 9, 2011 | Unregistered CommenterVictoria

Victoria,

I was going to say the same thing. It's like saying "pastries from Key Food."
La Bagel Delight is not even remotely good in my opinion, not the bagels, not the pastries. I'm a bagel hole person though....the best.

I am VERY pro business but I don't see how this place can last with those prices, very mediocre pastries and bagels and as you said, a very exciting new cafe opening where Ozzie's was. Plus, I know Cafe Du Nord does very well and I don't see their customers moving over to Noella.

I hope i'm wrong, it would be great to see them succeed, but to have a cafe like this succeed with the rent they are charging there, you are going to need more than La Bagel Delight pastries to get people excited.

December 9, 2011 | Unregistered Commentergarfieldplace

They are actually advertising "pastries from la bagel delight"? LOL

December 9, 2011 | Unregistered Commenterparkslopeperson

Agree on the La Bagel Delight comments. I wish this place well and will definitely try it out as it looks very nice and the owner seems enthusiastic & committed to the neighborhood.

But with high end coffee so accessible these days there needs to be more of a draw.

I have an idea! How about bringing in Peter Pan Donuts, like the Brooklyn Farmacy in Carroll Gardens did? Or Dough in Bed Stuy? Just throwing the idea out there. But then again, I'm the kind of person that's willing to trek far distances for a good donut and in North Slope they are nonexistent.

December 9, 2011 | Unregistered CommenterSterling

$4 for a hot chocolate? That's a long way from the nickel it cost at Horn and Hardart's. And, you don't get it from the snout of a lion.

December 10, 2011 | Unregistered Commenteranonymous552

Also, if they only moved across the street, why the name change?

December 11, 2011 | Unregistered Commenterparkslopeperson

Totally agree about the pastries. One sentence you will never hear: "Oh boy, croissants from those wildly skilled bakers at Le Bagel Delight!" But at least they learned their lesson and aren't using their own roasted beans. Ozzie's always had the worst coffee in the city (I know, it's a damn bold claim), probably because their roasting skills were...well...limited. Counter Culture is great organic coffee, so let's get some decent pastries in there, people! Stuff Blue Sky muffins into my muffin-hole until my ears bleed.

December 12, 2011 | Unregistered CommenterBilly Diddles

Last time I was there the owner was talking about bringing stuff from Joyce's on Vanderbilt

January 29, 2012 | Unregistered Commenter1234

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