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Tuesday
Mar062012

Open for Business: Beauty Bar, 249 Fifth Avenue

The Slope's newest bar, the 11th outpost of popular East Village salon/dive Beauty Bar, officially opened last Tuesday night in the northern end of the space last occupied by Ozzie's Coffee, on Fifth Avenue between Garfield and Carroll Streets.

As the building it's in fronts along Garfield Street, the side wall of the bar faces the avenue and lets in a ton of natural light, which reflects nicely off the hand-glittered walls. That's right: all of the walls are covered in glitter designs, from floor to ceiling. It's quite a sight to behold.

I had the opportunity to chat with founder and owner Paul Devitt, who told me that he happened upon the space almost by accident. "We'd been looking to get back into Brooklyn [since the one in Buskwick closed], and my friend who owns a restaurant nearby told me that the space was available," he said. "We came to take a look and it was perfect."

The bar differs from most others in the mini-empire simply due to the fact that it's about as far from a dive imaginable. It's spacious and well-lit, and Devitt has taken the neighborhood into account. "We brought in Shane Tison, who's best known for the cocktails at The Randolph at Broome, as a cocktail consultant, and this is the first Beauty Bar with custom specialty cocktails," he told me. They're pretty damn good, too: standouts include the Blonde Redhead (rum, St. German, champagne, fresh strawberry, bitters, and lemon), El Diablo Bonito (tequila, grapefruit, honey, ginger, lime, and cucumber), and the Vidal Sassoon (gin, campari, lime, simple syrup, cucumber, and absinthe rinse).

There's a nice selection selection of eight draft beers as well, and all drinks are $2 off during Happy Hour, which runs from 5-8 PM daily. There's a chance that they'll open up earlier during the week, and are planning on introducing a menu of retro foods on April 1, including Waldorf Salad, Deviled Eggs, and chicken liver pate on toast.

The whole "beauty" aspect certainly hasn't been forgotten, either; there's a professional manicurist on hand during Happy Hour (when there's also a $10 cocktail-and-manicure special), and they're also planning on hosting weekly events where mothers can sip a cocktail while their kids get manicures. (I told you they took the neighborhood into account!)

Beauty Bar, 249 Fifth Avenue Brooklyn NY 11215.

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Reader Comments (22)

I just don't see that there will be enough clientele to support this and High Dive, especially during the week. I'm at High Dive a lot, and it really doesn't get that packed until the weekends. Like the bartender told me recently, they can have his weekend late night spillover, no problem, but I'm just not sure about weeknights.

I'll check it out, but my allegiance lies with the Dive.

March 6, 2012 | Unregistered CommenterFelton

Good luck to them. Somebody tagged their window. It would be nice to see them fix it.

March 6, 2012 | Unregistered CommenterParkSloper

Already? That's low.

I forgot to mention that the Talde/Missoni mullet bar will be directly in between them, too. That's a lot of competition for one block. I hope they all CAN succeed but time will only tell.

March 6, 2012 | Unregistered CommenterFelton

Hella 90s.

March 6, 2012 | Unregistered CommenterDINK

hella is very 90s

March 6, 2012 | Unregistered Commenterhella

boku glitter

March 6, 2012 | Unregistered CommenterFelton

I look at this completely differently. "Taking the kid and having a drink while my wife goes and gets a medi/pedi" takes on a new meaning. I could see myself in here a few times now that I've walked by and see the layout.

As for the faux-dives and what not, they'll have their crowd as well. I've never been interested in them.

March 6, 2012 | Unregistered CommenterParkPlace

There are thousands of people in the neighborhood (and from out of the neighborhood) looking for places to drink. To suggest that the crowd in High Dive is the ONLY game in town is ridiculous. I like High Dive, but I certainly go to other places too. I see this as being VERY popular hangout, especially for the massive influx of people from other parts of Brooklyn who come to Park Slope on the weekends and who never set foot in High Dive. They are the ones filling up Fornino and La Villa every night. Plus you have hundreds and hundreds of new young people living in those buildings on 4th Avenue who are all coming up to 5th now to eat and drink.

March 6, 2012 | Unregistered Commentersterling

I'm not suggesting the High Dive crowd is the only one in town, not at all. I drink all over the neighborhood, too. I suppose that maybe I'm underestimating the destination potential of this place...and that's a good thing. I would love to see a different crowd frequent the block.

Again, though, you mention the weekends. My point, mainly, is that all the local joints, High Dive, The Gate, Dram Shop, Bar Reis, The Ale House, etc. really aren't packed every single night of the week. Don't get me wrong, I want this place to succeed. More growth and variety in the neighborhood is a good thing. Frankly that's why I moved to, and love, this neighborhood, the great variety of bars and restaurants. I suppose my outlook may be cautious...I really hope I'm wrong, honestly.

March 6, 2012 | Unregistered CommenterFelton

I think in the spring and summer, places are hopping on weeknights. I think right now we are still in the winter season and we always forget how much more crowded places are once April and May hit. The neighborhood always seems more dead now on weeknights but as things warm up and it's light till 8pm, these places are usually pretty okay on weeknights. That's just my observation.

March 6, 2012 | Unregistered Commentersterling

just seems like an odd concept to me, but, I'm old fashioned, I want a bar to be a bar, period! Why serve food? That's what a restaurant does! Give manis and pedis and bring your kids? Nuhuh, not for me, I wish them success,

but, they will draw a VERY different crowd than High Dive and Loki and The Gate do, so, I think there will be very little competition in that respect.

March 6, 2012 | Unregistered CommenterParkSlopePerson

True about the season. I'm curious...going to keep an eye on it.

March 6, 2012 | Unregistered CommenterFelton

I think there will be plenty of women who go here to have a drink while getting their nails done who wouldn't otherwise be getting a drink at the other local bars.

March 6, 2012 | Unregistered CommenterAndrew

yes, I can see certain Park Slope moms going to this place like this for a drink and to have their nails done, not this Park Slope mom, lol. But, some. Just saying, the type of women and/or moms who will go here aren't the ones going to High Dive, The Gate, etc.

March 6, 2012 | Unregistered CommenterParkSlopePerson

I think it's easy to roll your eyes at this (and, trust me, FIPS is probably doing so right now), but this, done well, will have its place. Not only will there be moms having drinks, there's going to be dads having drinks and/or pedis as well. Not every business has to be overly-pandering to parents, but it's damn nice to have a few that will do it well (and not, say, PSBklyn.)

March 6, 2012 | Unregistered CommenterParkPlace

How to generate the most comments on a Park Slope blog? Post something about booze...the opening of a new bar, the closing of a bar. Am I missing something? Is the neighborhood full of drinkers, from 24 year old hipsters to 40-something moms with strollers?

Let the hateful comments begin, but I'm curious: what is the deal with booze in Park Slope?

March 6, 2012 | Unregistered Commenteranon

It's a neighborhood...in New York City. I think most of them have quite a few bars.

March 6, 2012 | Unregistered CommenterFelton

I don't think it's the booze, anon. I think that Park Slope gets a lot of negative PR for the while kiddie/stroller/food co-op scene and some people get defensive because they still want their neighborhood to feel "cool" or "hip" or something. The thing is, people are not drawn to Park Slope to be cool or hip, if you ask most people I think they say that they are drawn to the beauty of the neighborhood....the park, the architecture, the schools, the village feel, etc. I just think it's a little bit of a defense mechanism that bars elicit this feeling that we're not all stroller pushers banning israeli foods at the co-op. It's all silly because no matter the bars or restaurants, people pay big money to live in Park Slope for reasons that have absolutely nothing to do with this.

March 6, 2012 | Unregistered Commentersterling

Cool and hip people actually also have children and join the Food Coop. They don't all of a sudden invest in pocket protectors and listen to Dan Fogelberg.

March 6, 2012 | Unregistered CommenterParkPlace

I have never stepped foot into the gate, high dive or that other joint that is soon to be Terrior (yay) and am curious of all the bars mentioned, you seem to have neglected "union hall" which is packed every night of the week and blueprint (which is fairly decent). Beauty Bar was packed when I walked by Saturday night. I'm sure it will do very well.

March 6, 2012 | Unregistered Commenterpresidente

This place has a very cool decor and I love Beauty Bar in Manhattan, but the drinks are WAY overpriced. $7 for a draft beer! Me and my friends got one drink and directly went to High Dive. I recognized a few people that I had seen in Beauty Bar when I walked into HD. Just cut your drink prices back a dollar or two and this place would be great.

March 10, 2012 | Unregistered Commentersouslo

They did a beautiful job on this place - but alas I dont see it working at this location. I hope I am wrong but I say closed by x-Mas

March 12, 2012 | Unregistered CommenterBrklynmind

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