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Friday
Aug162013

Open for Business: The Walk-In Cookbook, 72 7th Avenue


A unique new food shop opened yesterday in the space on Seventh Avenue between Lincoln and Berkeley that was last home to the short-lived Noella Brew Bar. Called The Walk-In Cookbook, it's pretty much what it sounds like: a place where you can find simple recipes and all the ingredients you'll need to cook them, measured to exact quantities.


It's run by Filip Nuytemans, who isn't a professional chef but is a big advocate for cooking at home. The system he's established is an interesting one: you choose which of about 15 meals you'd like to cook from the menu along the wall, then find all the non-refrigerated ingredients needed to prepare that dish directly below that. Meat is in a refrigerator in the raised back area (staples like butter, milk, and salt and pepper aren't included). It doesn't take more than a couple minutes to collect all the major ingredients, and as each recipe is portioned for two (even oil and vinegar), you can just multiply it for multiple servings with nothing wasted. Once everything's been gathered, a take-home recipe card provides step by step instructions on how to prepare it, with photos.


Meal options include beef and broccoli, beef tenderloin with potato risotto, fish tacos, grilled salmon with rice and French green beans, wild mushroom risotto, strawberry spinach cranberry salad, gorgonzola pear salad, green chicken curry, and skirt steak with tomato relish and roasted potatoes. Also for sale are jars of condiments, jams, pancake mix, chips, syrups, granolas, McClure's pickes, and other gourmet products, including vinegars and flavored olive oils on tap that can be mixed and matched.


There's no shortage of mail-order services that will ship you most of the necessary ingredients for a dish, but this is the first brick and mortar business I can think of that's doing it. It's unique, smart, fills a niche, and is a rather foolproof way to cook some high quality-looking meals. It's open until 9:30 on weekdays (so you can stock up on your way home from work), and until 8 on Saturday and 7 on Sunday. Filip is also soliciting recipes from locals, so if there's one you think will work in this format, let him know!

The Walk-In Cookbook, 72 7th Avenue Brooklyn NY 11217.

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Reader Comments (36)

Really want to give this guy a fair chance, but doesn't this impress you as a business catering to the lazy but rich?

August 16, 2013 | Unregistered CommenterAndris Bērziņš

Kinda lame idea. Wish it was just a place like BkLYN larder, the recipe thing is a bit limited and for lazy people.

How in the world does this guy think he'll be able to cover the 10k in rent a month I do not know.

I was hoping for something more like Court Street Grocers with meals for takeaway in addition to high end groceries.

August 16, 2013 | Unregistered CommenterRick

I thought it was going to be a place where you can take cooking classes! That would be awesome, since I'd love to be a better cook, by learning some techniques. so that sucks! We don't need overpriced lazy person portions - but since its around the corner I'll at least have to check it out.

August 16, 2013 | Unregistered CommenterSam

Cooking classes would have been very nice I would have loved that too.

Hopefully if the idea doesn't take off, the owner can adapt and turn it into something more useful for the neighborhood.

$25 salad for 2 just to have the ingredients right there is just lazy lazy lazy though. Might as well just go to Just salad and get 2 salads chock full of ingredients if I'm not going to make it myself for $8 bucks

August 16, 2013 | Unregistered CommenterRick

I would say a good amount of people want to cook, but don't actually want to cook really. I think it's a good idea, but the pricing has to be good. The problem is his high overhead.

Perhaps, you can suggest to the owner to start classes!

I wish him the best of luck!

August 16, 2013 | Unregistered Commenternormality

Normality,

This is 1 block away from the 18,000 member Food Co-op. You don't think all those people cook what they buy there? it's half the cost of this food. I know there are lots of people with no time, but with 100 restaurants in the neighborhood seems you'll either cook or you won't. This is like cooking for dummies and i'm sure there's some of those out there, but enough to pay for such an incredibly high retail location? I highly doubt it.

I don't wish for their demise but the landlord seems to be turning the other way when renting this space. I knew Noella was going to die since Cafe Regular du nord, a much better coffee shop was withing spitting distance not to mention Cafe Dada (also better than Noella) and now he's signed another odd one here.

Someone should recommend cooking classes AND a fully stocked selection of groceries a la Bklyn larder or this place sadly isn't going to make it. I wish it weren't so but the model is just too specific for such a high rent locale.

August 16, 2013 | Unregistered CommenterRick

Any self respecting cook wouldnt come here and those lazy enough to need this are probably ordering in or making grilled cheese. Ridiculous concept and an idiotic landlord for renting them the space.

August 16, 2013 | Unregistered CommenterJust Shlopin

http://www.dnainfo.com/new-york/20130816/park-slope/park-slopes-walk-in-cookbook-streamlines-home-cooking

They interviewed the owner here and he doesn't have a clue. And nestle (where he worked previously) is a horrible company.

He clearly knows nothing about Park Slope because he says people here don't have time to shop or cook and it's probably one of the best neighborhoods for groceries and cooking in the city. Why else would we have 2 Union Markets, Fleishers butcher, 3 cheese shops, Blue Ribbon, Food co/op, etc etc.

And THEN the weirdest part is when he says "it will probably cost less to buy these ingredients" so instead of buying a whole container of honey or couscous you get just a tablespoon or something idiotic. WHO DOESN'T WANT A WHOLE THING OF HONEY IN THEIR HOUSE?

Reading the quotes from the owner in the DNA article make me sure this place will be closed in 6 months unless they make some serious changes.

I hope none of the products are made by Nestle.

August 16, 2013 | Unregistered CommenterLisa

OK, I am sure I am going to regret this, but.................what is so horrible about Nestle?

August 16, 2013 | Unregistered CommenterParkSlopePerson

http://www.theorganicprepper.ca/nestles-wet-dream-they-mark-up-water-53-million-percent-06052013

August 16, 2013 | Unregistered CommenterLisa

I havent had a Nestle product since the 1970s boycott over their horrible practices in developing countries.

August 16, 2013 | Unregistered CommenterMary

Looks like we'll have another vacancy again here soon. Not sure who I'm more mad at the owner for having such a stupid idea or the landlord for not having enough of a brain to find a long term tenant. All of these vacancies are a blight, there are 2 on 7th close to Union that have been vacant for years now, Berman Realty and Nic Kotsonis are slumlords.

This place is so stupid I can't even think of anything good to say about it. It will attract none of the people who just walk by shopping, none of the increasing amount of tourists, none of the people looking for a picnic to take to the park, it's for the what, 3 people who live nearby who both hate cooking and eating at restaurants or getting delivery.

You think people will walk from even 6 blocks away for this when they will pass 2 other grocery stores on the way? Yeah, stupid.

August 16, 2013 | Unregistered CommenterSterling

Are we sure this isn't an article for the Onion?

August 16, 2013 | Unregistered CommenterIna

"I havent had a Nestle product since the 1970s boycott over their horrible practices in developing countries."

posted from your iphone

August 16, 2013 | Unregistered CommenterGeorge W Obama

Bunch of grumpy naysayers.

I like this idea. I cook a lot, but I typically wing it. I go in, buy some items, figure something out when I get home.

I like the idea of having suggestions at the store, with all the items right in front of me. This all depends on the price of the items though.

August 16, 2013 | Unregistered Commenterbirdmechanical

I think this idea just might work. It is cheaper than ordering in and much healthier. "Real" cooks might label it lazy, but there are many people out there who do not have time to cook after working all day and taking care of kids, but want a healthier dinner.

August 16, 2013 | Unregistered CommenterBerkeley

It's a nice idea, and I wish the fella well and all, but how hard is it to pull up a recipe on your smartphone and walk around the grocery store and select what you need? I suppose if you were really just starting out, in terms of cooking, this might helpful, but other than that I see very limited appeal.

How about if I want to pick up one potato and stop in here. Is that possible? Do I have to buy potatoes portioned for two?

August 16, 2013 | Unregistered CommenterFelton

Berkeley,

If you have kids (assuming 4 family) it's almost 50 bucks for most meals. And you have nothing left over, no spices, no condiments no leftovers.

You can easily get the same meal at the food co-op for half the price and have most of the ingredients left to cook with again.

If you are so busy you can't cook, why would you go here and shop and still have to cook? You'd just order delivery.

August 16, 2013 | Unregistered CommenterIna

Geez folks, you do realize it's Friday, right? Talk about negativity overload.

I also enjoy cooking but since my repertoire can be limited (especially when my creativity dips after a long day at work), I could see this serving as "training wheels" to help me expand my horizons and try something new. Like birdmechanical said, it will all depend on the price though. I won't pay too much of a premium for training wheels...

August 16, 2013 | Unregistered CommenterMatt

This is one of those businesses that they'll highlight on Gothamist pointing out how twee and lazy the rich Park Slopers are.

August 16, 2013 | Unregistered CommenterIna

is cooking dinner really that difficult?

August 16, 2013 | Unregistered Commenterkev

This is not cooking. This is assembly.

August 16, 2013 | Unregistered CommenterLarry Lockhorn

Walked by already. I don't get it. Those meals for two wind up costing, maybe, nominally less than what just ordering out would, and you can get quality stuff at the Coop, where SLOPE WARZ is proud to say I don't owe any shifts.

Steps to victory:

1. Walk in.
2. Take recipe card.
3. Walk to Coop.
4. Get all 16 ingredients.
5. Get in express line and be apologetic - "I didn't know....the line was so long I got a few chocolate bars while I waited...."

This is probably the most too-cutesy-for-its-own-good business I've seen since the doggie bakery that used to be where Sky Ice (mixed veggie ice cream WHUT) is now.

August 16, 2013 | Unregistered CommenterSLOPE WARZ

They are putting balloons out to try to get people in the door because literally no one is going in there. The whole concept is ludicrous. I'd be embarrassed going in there it's like hanging a sign on your head saying 'I'm too dumb lazy and rich to have any sense to walk to Blue Apron or BKLYN Larder or Union Market or or or or.' That and I HATE having more than a teaspoon of any spice in my home at any given time!

August 16, 2013 | Unregistered CommenterSterling

Well, not everyone goes to or wants to go to the co-op (I'm sure the regulars on here know how anti coop I am, lol).

. But, you can get the same ingredients at Key Food, Fairway, Pathmark or, even, gasp! some things at Target.

It wouldn't be a bad idea if it wasn't so pricey and they sold entire amounts of the ingredients you need for the recipes. I like the idea of a place like this, but, you should be able to buy an entire bottle of honey, etc. etc.. Buying just exactly what you need for that actual recipe seems silly and wasteful to me

August 16, 2013 | Unregistered CommenterParkSlopePerson

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