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Breaking: Terroir Park Slope is For Rent


Terroir, the outpost of the popular East Village-based mini-chain of wine bars that opened in September of 2012 in the prime corner storefront on Fifth Avenue and First Street that was last occupied by bar Great Lakes, is for rent. Many thanks to a tipster for sending over the above listing (click for a larger version).

The wine bar anchors one of the best blocks for food in the city, which also includes Calexico, Blue Ribbon, Bonnie's Grill, and Naruto Ramen. It opened with plenty of fanfare, and all signs pointed to it being a success: a great selection of wine, a small if well-curated menu, and a heck of a pedigree (chef Marco Canora and sommelier Paul Grieco are the brains behind it and the four other locations, all in Manhattan).

The listing doesn't mention monthly rent, but one can only expect that it's exorbitant. I've reached out to the owners for comment and will update if I hear back.

UPDATE: Grieco has confirmed the impending closure to Eater: "Yes, Terroir Park Slope will be closing after we find a great tenant to take over the space."

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Reader Comments (39)

noooooo!!!! love this place

May 1, 2014 | Unregistered Commenterfreddie

I knew this was coming. The place is always dead.
A lot of us in Park slope want more reasonably priced restaurants and bars. Places like terroir are great if you're rich. Franny's is struggling too now that they have 100 seats. Bad move should have found a smaller spot with a garden.

May 1, 2014 | Unregistered CommenterLaura

Laura is mistaken. Franny's is packed all of the time.

May 1, 2014 | Unregistered CommenterParkSloper

What? No love for Bonnie's?

I'm kidding, I have nothing against Bonnie's but I've heard enough bashing of Bonnie's on here, so let's forget I said that.

Haven't gone to Terroir yet, despite living around the corner from it. It just doesn't appeal to me, but I don't think I'm their target demographic: single, young, broke and living with parents. There's no reason the concept can't work, Park Slope has at least one other wine bar in Brookvin, which has a lighter menu than Terroir. I wonder what's going on here.

May 1, 2014 | Unregistered CommenterJoe


Actually no you're wrong. Eater just did an interview with the owners and they admitted that they aren't filling up on weekdays in the new space.

May 1, 2014 | Unregistered CommenterLaura

Found the quote, Laura:

**Franny: But as amazing as our neighborhood and our core clientele is, it's not enough to support 100 seats. So we've been really working towards increasing our breadth.

May 1, 2014 | Unregistered CommenterKen

@Joe Thanks for reminding me! Can't forget Bonnie's.

May 1, 2014 | Registered CommenterHere's Park Slope

Franny's is clearly successful, as the owners have branched out and opened up two new ventures that are just as, if not, more successful. Marco's got two stars in the New York Times and Brooklyn Larder is a great affordable option for those picking up something on the way home from a hard day's work. That's a sign of success

If you notice, people are coming on here trashing Franny's on every thread here. I'd say it's probably direct sabotage from the Lucali people in Sunset Park, who don't think expanding their chain to South Beach is good enough any more. I know trolling when I see it.

Of course Terroir was going to fail. All these big Manhattan ventures often do. Look at the Oyster Bar and at the Beauty Bar. This isn't the East Village. People want family-friendly businesses where they can kick back with the kiddos on a Saturday afternoon. Terroir purposely sabotaged that by leaving no room for families. That is against what our proud neighborhood is about. Small, family-friendly business and no stuffiness. It's why places like Bogota and that beer place do so well. You won't see them for sale on here!

May 1, 2014 | Unregistered CommenterEddard

Breaking? It was all over the food blogosphere hours before you "broke" it.

May 1, 2014 | Unregistered CommenterMarty Markowitz

@marty Where else did you see it? Couldn't find it covered anywhere else.

May 1, 2014 | Registered CommenterHere's Park Slope

Terroir has some of the best wine, beer, spirits, and food you can imagine.
And a wonderful staff that's totally down to earth and wants to find you the right beverage. The problem?? Bar Saturation coupled with Exorbitant rents from opportunistic and GREEDY LANDLORDS!!!!

May 1, 2014 | Unregistered Commenterlongtimeparksloper

@ Eddard - where to begin.

"That is against what our proud neighborhood is about. Small, family-friendly business and no stuffiness."

There are people who live in Park Slope like me (for the past 16 years) who don't have children and so therefore the "family friendly" model doesn't really matter. My husband and I appreciate going to places where there's an adult atmosphere. Believe it or not, there is a DINK demographic.

"Terroir purposely sabotaged that by leaving no room for families."

However, I've gone to Terrior for weekend brunch with my niece and nephew who are both below the age of 10 and the staff could not have been more accommodating. They gave them crayons and coloring books and catered to the kiddos. Have you been there with your kids on the weekend or are you just assuming they don't cater to families?

May 1, 2014 | Unregistered CommenterKimberly

Let's get 1 thing straight, Eddard:

Bklyn Larder (nor Marco's nor Franny's) are "affordable. They are in fact the exact opposite of affordable in fact. Bklyn larder is OBSCENELY priced. $13.99 for a tiny jar of pickles, $6 for a small pack of crackers and $24.99 a lb cheese is not affordable. Every entree at Marco's is over $25 and Franny's is a special occasion place for 95% of the neighborhood because the prices are so high. Sure, they are all great places, but hardly affordable and hardly someplace I go often.

I am single, as is 74% of Park Slope. Yes, that's right, the current demographics suggest that 25% of Park Slope residents have children. Fewer than Williamsburg, even. It's a stereotype you pick up from reading too much Gawker that Park Slope is only kids.

Terroir always had TOO many kids thus the reason I never went back after the first 2 times I tried it. Kids should not be in a wine bar.

As for your very weird animosity towards Giusepinna's, it makes no sense. It's also a "mom and pop" and the place is excellent. You don't need to trash it to make a point about Franny's.

My guess is you work for Franny's and are a shill for them and that seems fairly obvious. You trash every other pizza place and talk about Franny's like it's the be all end all. It's not. We have far better restaurants within walking distance. You sound like an entitled, lazy jerk. Very ignorant about what our neighborhood is really like too. The average income in Park Slope is like 70K. That's not a salary that supports frequent $200 meals out to Franny's or $50 for a sandwich, drink and side at Bklyn larder. This is a Bonnie's Grill, Naruto, take out sushi, thai, chinese, pizza, burger kind of neighborhood. Probably the most consistently busy restaurant around is Bareburger. Always packed.

You seem like one of those 1% brownstone owners who are completely out of touch and think that because you feel a certain way, everyone else must too. It's simply false. I go to Guiseppina's once a month. I go to Franny's once a year. I go to Bonnie's twice a month, I go to Bklyn larder almost never.

May 1, 2014 | Unregistered CommenterTim

Actually I was wrong, less than 25% of Park Slope has kids. Looks like more like 19%.

The Population of ZIP Code 11217, 11215 35,881 100.0%

In households 34,691 96.7%
Householder 16,269 45.3%
Spouse [6] 4,630 12.9%
Child 7,122 19.8%
Own child under 18 years 4,900 13.7%
Other relatives 2,087 5.8%
Under 18 years 786 2.2%
65 years and over 284 0.8%
Nonrelatives 4,583 12.8%
Under 18 years 48 0.1%
65 years and over 103 0.3%

Unmarried partner 1,906 5.3%
In group quarters 1,190 3.3%
Institutionalized population 527 1.5%
Male 244 0.7%
Female 283 0.8%
Noninstitutionalized population 663 1.8%
Male 286 0.8%
Female 377 1.1%

May 1, 2014 | Unregistered CommenterTim

The only thing that will be able to afford a place like this is another Manhattan chain like Parm (although they are opening on Flatbush) or Luke's Lobster (they are opening a block north) or something along those lines. 5th Avenue is going to be all chains in 5 years. Le Pain Quotidien, oyster Bar, you see how it's going. 5th Avenue has lost its luster for the unique stuff and is just becoming another Smith Street with chains chains and more chains.

The owners of Terroir put an update out (it's on Eater and Grub Street) that says that yes they are closing when they find a great tenant to replace them. That means one of their Manhattan chain friends. Too bad Calexico is next door because a Dos Toros would do well.

5th Avenue is a watered down foodie street for yuppies. I have no hope anything that great is going to come in here. What the neighborhood actually needs is more ethnic food, but it's quite obvious Park Slopers have very bland, mediocre taste when it comes to food.

May 1, 2014 | Unregistered CommenterEd

Maybe this is where the Jcrew opening in Park Slope in August is coming.

May 1, 2014 | Unregistered CommenterIna

Dale Talde should open a Vietnamese spot here.

May 1, 2014 | Unregistered CommenterKen

5th Ave is getting sad. Trois Pommes closing, this closing, there are just tons of storefronts for rent and what is opening is either a Nail salon or a chain. That Le Pain Quotidien just makes me mad. I hate that place, it's so overpriced. I love that 7th Avenue still has so many old school places left like Dvine Taste, Back to the land and Cousin John's. Businesses that have been around for decades. 5th has lost them all, really sad.

May 1, 2014 | Unregistered CommenterKen

Eddard, if you think BKLYN Larder is affordable, let me also think 1 million for a 2 bedroom condo is a great deal. Pretty stupid to call Larder affordable, the prices are so ridiculous, I have to LAUGH.

May 1, 2014 | Unregistered CommenterLaura

"If you notice, people are coming on here trashing Franny's on every thread here. I'd say it's probably direct sabotage from the Lucali people in Sunset Park, who don't think expanding their chain to South Beach is good enough any more. I know trolling when I see it."

You are so irrational.

May 1, 2014 | Unregistered CommenterLaura


May 1, 2014 | Unregistered CommenterDue Northward

I agree, Park Slope is not a kid's place. I mean when was the last time you saw stroller here? Or a child in a bar? I rarely, if ever, see this here, but always everywhere else I go. Just not Park Slope.

May 1, 2014 | Unregistered CommenterRedBetty

I don't know. Every time time pa and I walk into the Larder, it is jam packed. There are always people buying sandwiches, cheese, and things of that sort. I'd say that, if there's a line full of people frequenting your business, that it's affordable.

Also, think about all the business that have adopted similar business models since the Larder. The Al Di La people opened a market, the R&D 606 people opened one, there's that Stocked place, and look at how many Union Markets are open. Those places wouldn't have even bothered if it wasn't for the Larder's success.

Clearly, if so many people want to jump on that business, there's an alterior motive to this. I mean, this is a thread on Terroir, which sucks and should have stayed in Manhattan, but people are talking about Franny's, and no one's saying any good things at all.

I have no clue who Franny is, but she's clearly doing a good job.

May 1, 2014 | Unregistered CommenterEddard

Cahin or not - I really like Terrior and sad they are leaving.

IMHO Franny's made a mistake by moving to a larger location w/o a garden. In the warmer months the total seating of the old place was not that much smaller than the new one w/o a lot less overhead. Franny's will survive because the food is outstanding even if their prices are obscene

As for 5th Ave - Its a cycle, it wont all be chains (nor is it now) 1st Grand Central Oyster Bar is hardly a chain and it only has about 6 more mo tops, Le Pain Quotidien is a chain but its probably got only a bit more life than the Oyster Bar. We will see about Lukes's lobster. After that I am hard pressed to think of any real chains. on that stretch of 5th - although I acknowledge the choices have gotten worse.

May 1, 2014 | Unregistered Commenterbrklynmind

Blue Ribbon has 15 locations in multiple cities and in multiple countries. I'd call that a chain.

Le Pain Quotidien has 200 + locations around the world.

Beauty Bar has 7 locations across the United States.

And then you have all these 7th Ave businesses that started up there and opened 2nd locations on 5th like Pure Essentials, Eric Shoes, Dizzy's, etc. It's making for a very boring neighborhood retail-wise.

Franny's is good but the new location is awful. Hate that space and all the light wood and the lack of garden. Honestly the no garden thing is a real miss for me as I almost require eating outdoors May-October.

And now they have these tables sitting out front on Flatbush Avenue. Seems a bit desperate, since I haven't seen anyone sit there and can't imagine who would want to eat a $150 meal while choking on exhaust fumes. The sidewalk is very narrow there. Burrito Bar at least has a ton of plants to shield you from the street, but Franny's is just cold and unattractive. The whole place needs more greenery and life.

I did hear from a friend of mine who works there that they aren't able to fill the place since they've moved and said business this winter was not great.

May 1, 2014 | Unregistered Commenterkat

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