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Scratch That: Fro-Yo Actually Coming to Sette Space
Thursday, October 11, 2024 at 10:37PM 
Two weeks ago, I called Union Market's headquarters after getting a tip that they'd be moving into the space on Seventh Avenue and Third Street that was last home to Sette. The rep that I spoke with confidently told me that the rumors were true, and that they indeed rented the space. Well, that turned out not to be true after all, and a few days ago someone else from the company chimed in, saying that they weren't sure where the rumor started.
So at that, I issue a wholehearted mea culpa, and announce the space's actual next tenant: Yogurtland, a chain fro-yo shop. A temporary sign has gone up on the storefront's roll-down gate.
The Southern California-based chain claims to be "the land of endless yogurt possibilities, where you rule the portions, the choices and the scene." There are over 190 locations in the US, Guam, and Mexico, and another will be opening soon in Lenox Hill. One bright spot: they use real yogurt from real milk, and Cap'n Crunch is a topping option.
Coming Soon in Food, Scoops, Storefronts
Reader Comments (26)
oh lord no
Well, thank god that we'll have two national yogurt chains within three blocks of each other. I wonder if anyone at Yogurtland bothered to figure out that Pinkberry already opened shop on 7th Avenue earlier this year. Let the battle of the curds begin!
Again, there's a vast difference between journalism and blogging.
Is FroYo big in Guam?
Damn Dan you are always full of shit and biased!
You make up stories and think your writing has truthfulness and substance.
Keep your mouth shut and only write about the truth.
We've reached a new high on the HPS vitriol index.
If you don't like Dan's writing, don't click on the blog.
Nobody pretends bloggers are unbiased. Most bloggers ply their trade to combine their passion for a subject with a desire to make a living. Cast your eyes a few millimeters to the right of these comments to see how Dan is trying to build a brand. And, do we really think all those invitations to "soft openings" and "friends and families" events at the scores of restaurants opening every week will result in unbiased criticism of Dale Talde's latest pancake house? Nah, not for a moment.
On the other hand, who is covering the scene like Dan? Nobody.
Read what he writes with the same healthy dose of skepticism that you use when you read anything else on the web (yeah, including wikipedia, kids). Or, click on another link.
Dan's the man.
I second that. "Journalists" make mistakes all the time. "Journalists" were so poor in vetting the last president that they allowed a whole war to start based on faulty evidence. And every newspaper and magazine has , as a matter of course, a retractions section hidden somewhere in every issue for the inevitable mistakes. Dan has the cojones to openly start a piece on the home page with a mea culpa, how refreshing.
Whoa - UNION MARKET is gettin' all "GANSTA" on this blog...
I'll be the Third to back Cole on this one... Its blogging, not journalism.
Geez Union Market - Chill out!!.. Your response makes me want to stop giving you my money...
You guys need to hug-it-out over a Froyo! (HPS & Union Market)
Seriously doubt whether "union market" is Union Market.
After all, you can take a new alias every time you post a new comment here.
Most of us, I'd hazard a guess to say, have done so.
It is really amazing how every new store type seems to be followed by several similar businesses in the area. There have been several FroYou openings (and closings) already this year. Now we have this place coming in and a 16 Handles on 5th ave between 11th and 12th st.
I seriously love this blog. It's fun, local, and cheeky. Yes, sometimes it is wrong. But my day would not be complete without checking in to see what is going on. Keep up the great work Dan. I appreciate the effort.
How many frozen yogurt places can Park Slopers handle? What's this place becoming? Land of designer pizzas and fro-yos? I should seriously consider moving to Carroll Gardens or Clinton Hill...
Aw, and here I was all happy that the frozen yogurt place on 5th Ave between 11th and 10th opened today (still no sign up, but the owners say the place is called Pearl Gate). Must say it's delicious though.
JESUS CHRIST - sometimes people are given wrong information. If you don't like the blog - don't read it. Dan is thorough and almost always gets the real scoop. I'll take Here's Park Slope of FIPS any day. Please don't tell me you're actually for real with your comments, Union Market. Beat it.
GAG. No more effing frozen yogurt!! I love it but this is overkill for real.
Ugh, more frozen yogurt?!? If it has to be another frozen dairy product, I wish Ample Hills Creamery were opening another branch at this location instead! That place is fantastic, and how much frozen yogurt can one neighborhood really take? With the closest decent ice cream place up on Lincoln and 5th, at least it would be somewhat novel.
With Culture Yogurt just a few blocks over, how can anyone eat this mass market crap anyway? Go to Culture and enjoy the walk!
Well, the good news is that Yogurtland will probably be out of business by the Spring. (Yes, who in their right mind opens a fro-yo place in the fall/winter.)
I am lactose intolerant. I wish one of these fro-yo places would think about me.
I've been saying for quite some time that what this neighborhood really needs is a frozen yogurt purveyor. Now if we could just get a burger place, a cellphone store, a nail salon and a Subway.
for what it's worth, I thought "Union Market"'s comment was supposed to be sarcastic.
It's a long term lease according to yougurtland. The guy i spoke to says they are about to make a big push in the NYC market and they arent going anywhere. We need a carvel!!!!
Wow, how does making an honest mistake make this a bias blog?
I come here to find info on the neighborhood, and that's usually what I find. If I didn't like this blog I'd stop coming. It's no where near controversial enough to troll back to if you hate it. It just reports what's opening and closing and a little other info here and there. Totally tame and very informative. Why on EARTH would people bash it?
In regards to the place opening, WTF, more yogurt? I give it 3 months and it will be back to the empty Sette lot. PS. Can I have those planters for my roofdeck?
All Dan has to do is blame it on a video like the President did.
That said what a shame this wonderful corner space with a nice large enclosed outdoor eating area, where you are not sharing the sidewalk, is going to be use for another yogurt place.