Two weeks ago, I called Union Market's headquarters after getting a tip that they'd be moving into the space on Seventh Avenue and Third Street that was last home to Sette. The rep that I spoke with confidently told me that the rumors were true, and that they indeed rented the space. Well, that turned out not to be true after all, and a few days ago someone else from the company chimed in, saying that they weren't sure where the rumor started.
So at that, I issue a wholehearted mea culpa, and announce the space's actual next tenant: Yogurtland, a chain fro-yo shop. A temporary sign has gone up on the storefront's roll-down gate.
The Southern California-based chain claims to be "the land of endless yogurt possibilities, where you rule the portions, the choices and the scene." There are over 190 locations in the US, Guam, and Mexico, and another will be opening soon in Lenox Hill. One bright spot: they use real yogurt from real milk, and Cap'n Crunch is a topping option.