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Someone's Not Happy With Yogurtland

Last week news broke that the space formerly occupied by Sette, on the prime corner of Seventh Avenue and Third Street, would next be home to yet another fro-yo shop. Called Yogurtland, it's based in Southern California and has major expansion plans.

I had a feeling the news would spark some strong feelings, and sure enough at least one person took their opinion right to the source, the temporary sign on the storefront's roll-down gate.

You can click on the image for a larger version, but it looks like the first vandal wrote "WTF- Another one?" That was followed by "It's better than an effing call phone store..." That response was then crossed out, and met with the reply of, "We should get a Sprint store!" Oh, and someone also took the liberty of dawing a steaming pile of crap on the fro-yo itself.

Now that's what I call public discourse!

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Reader Comments (13)

everyone gets all up and arms when a new froyo place opens.
we hear about how it's the last thing we need, and how it will be out of business within six months.

and then it opens, and the place is packed with moms and kids.

October 19, 2012 | Unregistered Commenterrrrrrsloperrrr

And then it closes in 6 months.

October 19, 2012 | Unregistered Commenterdave

I'm sorry, but WE ARE reaching critical mass on the Froyo side...

Guess everyone, including this blog, shares the same opinion on Froyo....

October 19, 2012 | Unregistered CommenterJust Shlopin

Blame the greedy landlords, only chain stores can afford to go in there "because the rent is too damn high"

October 20, 2012 | Unregistered CommenterjR that's what stella's handwriting looks like.....

October 21, 2012 | Unregistered CommenterBrooklyn Brawler

Vandalism is never the answer.

Blame the greedy landlords? Sorry jR - but you must be a schmuck.
Landlords can only charge market rents and they have no obligation, moral or otherwise, to lower rents so an enterprise YOU think is acceptable can afford the rent. Its called a free market (Jeesh - and I'm a Democrat!).

October 22, 2012 | Unregistered CommenterReal Parksloper

real Parksloper: I respectfully disagree with you. Even though Landlords have no legal obligation to charge low rent (nor should they charge a low enough rent that would be detrimental to their income), "market rent" is actually abstract. the landlord's mortgage (if they still even have one), can date back from the 70s and with rates so low these days, most don't actually "need" to jack their rent up so high that only a corporation can afford to pay it. Personally, I think it's up to the landlords to keep the integrity of the neighborhood true. Park Slope used to feel of local business owners, and the vibe of the neighborhood was much better in my opinion. There was character. As a local business owner who pays very high rent, I make it a personal obligation to A. pay my rent on time no questions asked, and B. uphold the highest quality service and still create an atmosphere that so unique, a boring corporate gig couldn't duplicate it.... as for froyo, look at Culture on 5th ave, they are privately owned and they are killing it! so cool! I dont think they would last a minute in the Sette space because of the high rent. Now all we have is another redundant froyo place there.

October 22, 2012 | Unregistered Commenterpslope

Wish it were Marc Jacobs store... <sigh>

October 22, 2012 | Unregistered CommenterJon S

Brooklyn Brawler: No, that ain't my handwriting. But, I agree with the sentiment of whomever defaced the sign. As HPS's resident cynic and hater of unoriginality, I smiled as I walked past the sign.

October 22, 2012 | Unregistered Commenterstella

“Hey-Hey! Ho-Ho! ~ All the Froyo has got ta go!!”

Froyo Rally Cry!

October 22, 2012 | Unregistered CommenterJust Shlopin

FRO-YO!! ~ G-T-F-O!

FRO-YO.... G-T-F-O!!

October 22, 2012 | Unregistered CommenterJust Shlopin

Why are ignorant people so virulent? Maybe it's having to live in snow so much of the year. Lots of good things start out here; have you heard of In-N-Out Burger? Too bad you don't have "another" burger place back there--more for us. Yogurtland is the In-N-Out of yogurt shops. Why don't you wait for it to open, give it a try, and then be nasty about it if that's what you really believe? Really East Coasties, take a pill.

October 24, 2012 | Unregistered CommenterLeft Coastie

They got that space for $12k per month.

The other half of divine taste on 7th is on the market for $16k/pm (this space is owned by the Natural Land Bodega food market directly across the street.... GREEDY!)

Where the new Subway is on 7th is over 9k

YogoMonster is asking 10k

the space to left of Yogo Monster is asking $10,500

Anyone who lives in Park Slope who thinks that those spaces are worth that much and are okay with mediocre- disgusting commercial businesses should only blame themselves. By shopping at these businesses you are supporting these greedy landlords.

These spaces are getting more per square foot than many spaces in MANHATTAN!

7th ave is only getting worse and more small business will close if this continues.

As a small business owner and & 7th ave resident I can not express how frustrating the market has become.

October 29, 2012 | Unregistered Commenter7th ave

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