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Monday
Sep232013

Gorilla Coffee Makes it Official on Bergen

Gorilla Coffee, the cultish coffee shop on the corner of Fifth and Park, surprisingly only has one retail location. That's about to change, though, as a second location is in the works, in the storefront that until June was occupied by Lululemon, at 472 Bergen Street, between Fifth and Flatbush.

A work permit has been approved for $50,000 worth of renovation in the space, and the windows have been papered over with temporary signage officially announcing their impending arrival. This will be the newest addition to the upscale block that's been reinvigorated within the past few years by landlord Michael Pintchik and also includes Bark Hot Dogs, Bergen Street Comics, Bump, Sun in Bloom, and Babeland.

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Reader Comments (41)

Really hard for me to understand why there needs to be two Gorilla coffee shops within two blocks. The Starbucks of Park Slope?

September 23, 2013 | Unregistered CommenterCoffee

Yeah, it would be interesting to know why they picked a place so close to the original location. Doesn't seem to make any business sense unless they are anticipating an issue with staying in their original location for the long term.

September 23, 2013 | Unregistered CommenterGarfield The Cat

Agreed,

However I do prefer the owners' inherent meanness, elitism and anti-worker practices confined to as small a portion of the neighborhood as possible.

September 23, 2013 | Unregistered CommenterJbob

The lawsuit against Gorilla was dismissed, so clearly a judge did not agree with you, Jbob.

This makes lots of sense of the thousands of people who are now walking up and down Flatbush for Barclays arena events as well as the Bergen St. subway station 4 feet outside the new Gorilla's doors.

They are also opening a new 4000 sf roastery and cafe in Gowanus. Looks like they are doing pretty well.

http://www.timeout.com/newyork/restaurants/500-president-gorilla-coffee-roastery-and-coffee-bar

September 23, 2013 | Unregistered CommenterRick

They are assholes.

September 23, 2013 | Unregistered CommenterAnnie

@ Annie - agree 100% a$$holes - I have NEVER stepped foot back into their store & NEVER will in ANY location.... when 100% of your employees quit -> Gorilla it says something about the owners!!

@ Rick - Just because a judge didn't agree doesn't justify the abhorrent treatment of the employees!!

September 23, 2013 | Unregistered CommenterKW

Any coffee shop that can stay afloat for years despite a (frivolous) lawsuit, open a new shop with 50K in renovations and open a huge roaster facility all the while maintaining what is considered by most in the coffee world to be one of the top 5 in NYC is doing something right.

Much better to have this bustling coffee shop than that stupid overpriced yoga pant store where nothing in there was less than $150.

September 23, 2013 | Unregistered Commentersterling

I have a friend who works at Gorilla (and has for at least 2-3 years) and she loves it. Says they treat her very well.

Just because a group of whiny hipsters walked out and caused a stink about something doesn't make it so. Maybe they were overly sensitive and got caught up in the "we're walking out because we are too special for this" syndrome that affect many 20 somethings in this city.

Or maybe management learned their lesson and are nicer folks now. I don't really know, but yes they make great coffee and their shop is clearly very successful that they have the capital for this expansion, despite the naysayers.

Clearly the people who have stopped going are more than made up for by new customers because opening 2 new shops (if you include the one opening on President Street) is a hefty pricetag.

September 23, 2013 | Unregistered CommenterLisa

As a client I've been treated like crap. They are a bunch of pretentious hipsters who treat clients like we should be honored. The coffee is not that good. Btw they would never and I have never seen a person of color working there.

September 23, 2013 | Unregistered CommenterAnnie

I used to love their iced coffee, but lately it's tasted very sour to me. Don't know what's up with that.

It'll be interesting to see if there is any effect on hungry ghost from this move. That place is doing an incredible business and has better food options than the existing Gorilla, so my guess is it'll be fine.

September 23, 2013 | Unregistered Commenterd

@cluelesa bastards who distort the Gorilla lawsuit

The lawsuit that was dismissed (with much coverage just look it up) was against the OWNERS of Gorilla who had sued both their workers and the NY TIMES for a letter the Times printed in which the workers vocalized their reasons for quitting en masse.

Gorilla, had sued both the workers and the paper for defamation . The Judges decision upheld the 1st amendment rights of the workers and the Times (and all of us) to speak our peace.

Anyone who sues the NY Times under these circumstances for defamation is both a ) an asshole and b) anti-democratic.

The best part is how much Gorillas owners likely paid in legal fees to bring such an egregious, obvious to anyone but a jerkoff garbage suit in the first place.

September 23, 2013 | Unregistered CommenterJbob

I'm far from a hipster, and I get treated just fine there. If you go in, smile and order your drink, you will receive respect.

If you go in thinking you should be treated like a princess, you will have the experience Annie seems to have had.

September 23, 2013 | Unregistered CommenterEd

Ah yes, those lawyer fees really seems to have halt their expansion plans. Oh wait, no it actually hasn't at all. Get over it dude. There are plenty of other places to get coffee, you don't need to get all butthurt over this. They obviously aren't hurting because of a few random haters because you know what? 99% of people who walk by have no clue about the lawsuit. Their coffee is sold in almost every Whole Foods in the country, they make BANK.

September 23, 2013 | Unregistered CommenterEd

@Ed
Wake up and smell the coffee

Whether or nor you agree with their workers reasons for quitting, GOrillas anti-free speech lawsuit should give anyone reason enough to not want to give this company their business especially in a neighborhood where people often vote with their wallets against practices involving workers/environment etc in foreign countries let alone our backyard.

And the whole point of a defamation lawsuit ED is to recoup claimed loss of earning which the Gorilla owners are on record for affirming over and over.

September 23, 2013 | Unregistered CommenterJbob

I'm not one of *those kinds* of crazy Park Sloper, Jbob. I go where I feel like it and don't get so involved with the politics of each and every store.

The most busy coffee shop/s in Park Slope are the 2 Starbucks so your notion that we all care about the same things you care about is just false.

You are a part of the 2% of Park Slope whackadoodle's that get their panties worked up into a tizzy and then send it in to Gothamist so the whole city can make fun of how neurotic Park Slopers are.

Have fun with that. Now go get me a maple spice latte from Gorilla.

September 23, 2013 | Unregistered CommenterEd

@Ed

You drink Maple Spiced Lattes? The first step towards recovery is admitting you have a problem Ed.

Its your choice to go wherever you want but dont pretend that only a few crazies care about how businesses conduct themselves.

Gorillas lawsuit made national news and was criticized from many corners and most of the commentary against it came from outside Park Slope.

September 23, 2013 | Unregistered CommenterJbob

Jbob, every time I buy myself a Gorilla coffee, which is very frequently, I'm going to buy one for you, write Jbob on it and it leave it just outside the store. After a while, the notion of so much wasted product will eat at you until you go, grab your cup, and enjoy the coffee. Grab a t-shirt, too. The logo is pretty neat.

September 23, 2013 | Unregistered CommenterFelton

So it made national news and STILL they are opening a new shop and a roastery/cafe? Wow, yea you're right. People care alright, apparently they care that Gorilla makes a damn fine cuppa joe!

Don't you have some Israeli products to ban at the Food Co-op or some tax issues to deal with at Scalino. shhhhh I heard Cafe Grumpy ruined NYC when they started filming Girls there. Better get those protest signs ready!!!

September 23, 2013 | Unregistered CommenterEd

@Felton

Im sure GOrillas owners will appreciate your littering their stoop and inviting a fine from the Sanitation Department. Kudos.

September 23, 2013 | Unregistered CommenterJbob

In other (nearby) news, TD Bank is opening a location on this corner.

They've signed a 20 year lease at 224 Flatbush Avenue for 4100 SF.

September 23, 2013 | Unregistered CommenterEd

I shall merely point them in your direction, good sir. Kudos? Try Fiber One...it's 2013.

September 23, 2013 | Unregistered CommenterFelton

@Ed

Over ten years in business and just now opening their second store -youre right theyre doing gangbusters.

September 23, 2013 | Unregistered CommenterJbob

I tried once. Too bitter for me. I prefer blue sky coffee. Just my preference though...

North Slope is getting crowded...

September 23, 2013 | Unregistered CommenterKK

Jbob:

Guess you missed the part about where they are opening this new shop on Bergen AND a massive new roaster and cafe on President Street. It should be open by october.

http://www.brownstoner.com/blog/2013/04/big-expansion-for-gorilla-coffee-in-gowanus/

September 23, 2013 | Unregistered CommenterEd

I used to love Gorilla Coffee when I first moved to the neighborhood 8-9 years ago. totally addicted. would bring bags of it home to the family for the holidays (home = Queens). The expresso-a-go-go was by far the richest and most flavorful roast out there, at the time.
They also marketed their bags of beans were 16 oz, a whole pound for 10 bucks, versus all other competitors who were selling bags at 12oz (starbucks, etc) - between the flavor and the value, I was completely hooked, as were most park slopers as there was always a line forming out front.
Now, the lines are gone, the coffee tastes weak and boring AND they no longer sell 16oz bags, but 12oz bags, for probably the same price as everyone else. ok, fine, they must be doing something right that they can peddle their "artisinal roasted brooklyn coffee" to afford and warrant a second location and an additional roasting facility, but I'm not sure who's buying into it....other than maybe wholesale/retail out of town schmucks who will buy anything with the brooklyn name on it and a cool logo.

September 23, 2013 | Unregistered Commenterel presidente

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