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Wednesday
Sep172014

Luke's Lobster Finally Makes it Official on Fifth

It was a little over a year ago when Luke's Lobster, one of the city's most popular spots for lobster rolls, first told me that they were planning on opening a location in the neighborhood, and seven months since they confirmed that they were heading to 237 5th Avenue, between Berkeley and Carroll. Little to no work has actually taken place inside the space since then, however, leading some to believe that the deal had fallen through, but now the plywood has come down and Luke's-branded construction paper has gone up in the windows.

A rep for the company told me a couple months ago that the holdup was due to permitting issues, much like the ones that plagued Calexico (which still doesn't have a liquor license), and that as soon as the permits went through the buildout could take as little as a month. Last night he confirmed for me that the papers are indeed all in order, and that an opening date will be set soon.

Photo via Jay S.

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Reader Comments (20)

They will have stiff competition from the GC Oyster Bar. Do we seriously need TWO places to get a lobster roll in the same neighborhood? My mind tells me no.

September 17, 2014 | Unregistered CommenterBig Bird

You are nuts Big Bird. GC is empty and will be closed within a year and Luke's will be jam packed with a line to get in the door.

September 17, 2014 | Unregistered CommenterEd

GC Oyster Bar is completely mediocre and overpriced. This is a very welcome addition to the hood.

September 17, 2014 | Unregistered CommenterSvas

I actually like Red Hook Lobster Pound roll better.

September 17, 2014 | Unregistered CommenterMary

Ed, I'M nuts???? Who is selling more lobster rolls I ask you? Luke's isn't even open yet! lol lol lol

September 17, 2014 | Unregistered CommenterBig Bird

I have a little trouble paying $15 for four ounces of lobster meat and two ounces of mayo. Then again, it's a "lobster roll" and like all other "must-have foods", New Yorkers will pay through the nose to be able to Instagram their sandwiches before they eat them.

September 18, 2014 | Unregistered CommenterMarty Markowitz

Anyone who takes fresh lobster and ruins it with a hot dog roll and mayo is a criminal IMHO

September 18, 2014 | Unregistered Commenterbklynmind

What's Instagram? Can you eat it?

September 18, 2014 | Unregistered CommenterFelton

Mary Markowitz must be the stupidest chick in the borough! LOLZZZ

An ounce is like a pound. Delicious, I can eat it all day.

September 22, 2014 | Unregistered CommenterBig Bird

Opening on Friday at noon.

September 25, 2014 | Unregistered CommenterYo

And as I predicted to everyone that is anywhere. I love it. Best Lobster roll every and the lobster is falling over the edges of the bun. Outstanding!

September 29, 2014 | Unregistered CommenterBig Bird

It's also 18 dollars.

4 ounces of lobster meat (which is how much Luke's puts in each roll) costs about $3 right now.

So yeah, might be tasty, but you're getting massively ripped off.

Place looked kinda dead this weekend.

September 29, 2014 | Unregistered CommenterEd

dead?? it was busy all weekend.
$18 is for a lobster roll, soda and a bag of chips. regardless, even if 4oz of lobster cost $3, which I don't know where you get your lobster claws, costco(?) do any of you understand the cost f overhead?
perhaps you should never dine out.

September 29, 2014 | Unregistered Commenterel presidente

Big Bird: No one goes to GC Oyster Bar. The only time I've ever seen more than 6 people in there was when some ladies were holding a bachelorette party there. I have no clue how they stay afloat (most likely they aren't).

el presidente: Luke's Lobster is not purchasing their lobster from Costco. They own the seafood processing plant where they get their lobster shipped directly from and have no middle-men to work with. They're making out like bandits and laughing all the way to the bank.

Here's an article in the WSJ ABOUT Luke's Lobster and stating how wholesale lobster is $3/pound. Now imagine if you owned every step of the process: http://online.wsj.com/news/articles/SB10001424052702304017604579447152568114232

Also, here's a great article about how lobster is like diamonds: http://www.newyorker.com/magazine/2013/08/26/clawback

Looking forward to eating the Taste of Maine this weekend though!

September 29, 2014 | Unregistered CommenterJohn

Yep, people are clueless. Lobster has become so plentiful that crab and shrimp are now more expensive yet people still THINK lobster is the expensive meat. It's $3 a lb now and Luke's is selling it $15 for 3 ounces.

I don't care what overhead you have, that's highway robbery.

As long as suckers like you all THINK that lobster meat is expensive (which it is not) places like this will rip you off. It IS the exact same thing as diamonds, which are actually not valuable at all, but a society of sheep have been duped by advertising into thinking they are valuable.

Just makes me mad that you can continue to charge almost 20 bucks for a lobster roll not because it has anything to do with what it costs to make one, but because of what the public perceives as a luxury product when in fact it's super cheap now.

September 30, 2014 | Unregistered CommenterRick

@Ed...I was there this weekend and there were plenty of people there - but you couldn't see them from the street because most were sitting in the backyard. And there were also several people ordering takeout.

September 30, 2014 | Unregistered CommenterPeanuts

mmm. take out lobster roll. nothing more appetizing than a mayonaise soaked hotdog bun with some cockroach of the ocean meat inside. all for the low low price of $18!

seriously, lobster meat is a scam. it's about as expensive these days as actual hot dogs.

September 30, 2014 | Unregistered CommenterLisa

All restaurant food is a "scam" if you apply the logic being used by some people here. People will pay a premium for lobster, so restaurants will charge a premium for it. You're more than welcome to feel superior in somehow knowing the pricing of a pound of lobster, but just know that there are *plenty* of other foods with *much* higher markups. The only reason anyone talks about lobster is because there has been a huge price shift in the last 2-3 years. Because of this, more restaurants can actually afford to serve lobster in the first place, so we get a double amplification of focus on this particular protein.

The whole point of a restaurant from a business stand-point (and, actually, the whole point of any business selling items directly to consumers) is to buy something at a low price and figure out how to sell it at the maximum price possible.

Once again, feel free to feel like you're "smart" and feel free to not buy lobster at a restaurant. Just know that you're paying a much higher markup every time you order a pasta dish or a pizza or a bottle of wine or a mixed-drink or... I could go on.

Stop being self-righteous and stop trying to pretend you understand the industry if you clearly don't.

Side-note: Luke's had ~20 people inside from what I could see from the street when I walked by at around 9:00pm tonight. The place is going to do exceptionally well.

September 30, 2014 | Unregistered CommenterYo

@Yo Well said.

October 1, 2014 | Registered CommenterHere's Park Slope

agreed @Yo

PS @ John I never suggested LUKES was getting their lobster meat at Coscto, I was referring to the author above who was ranting on the cost per pound...well aware of where Luke's gets their delicious, high quality, lobster meat from that goes into their non-soaked in mayo roll.

you guys are a tough crowd, hiding anonymously behind the interwebs...

welcome to the neighborhood, Lukes! I for one am glad you're here!

October 1, 2014 | Unregistered Commenterel presidente

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